Everyone starts their leadership position with an idea of what will be required of them. They soon learn that nothing is as it appears. To get a handle on what you really need to do lay out your priorities in an organized way and sit down with your boss to discover your real priorities.
Very few people thoughtfully manage the scope of their job. I suggest you do.
Reframe the criteria for success
There's no shortage of ways to view your job. At a minimum, there's what you think you're supposed to be doing, what your boss thinks, what your team thinks, and your by-now-buried job description. Chances are, these four views of your job are all different. Even worse, none of them may be doable.
You want to be evaluated on a short, relevant set of metrics. Refine your criteria to the critical three to five priorities, and then align expectations for what you will deliver.
While you'll find more flexibility in small and mid-sized companies, mid-level leaders in larger companies can sometimes alter formal company metrics. In any case, you can definitely use metrics to drive the off-P&L understanding of your function.
Organize your priorities
Let's start by considering what leaders do:
• Set direction (strategizing, planning)
• Engage and mobilize people (developing, communicating)
• Enable execution (hiring, budgeting, coordinating)
• Other stuff only you do
I offer the first three buckets with thanks to Sharon Richmond, now Director of Cisco's Change Leadership Center of Excellence, and my co-author on leadership research. Sharon developed this simple yet powerful model of what leaders do. The fourth bucket reflects the reality that many leaders have an "individual contributor" component to their job.
For each of these buckets, note the priority responsibilities of this job. Said an executive I interviewed: "You can only really care about three things at a time, maybe five." Note what you think you should be doing (how many hours per month you'd allocate to each, to maximize business results). Finally, leave yourself some time to participate, lead, or initiate cross-functional efforts that drive value to a broader P&L.
Then note other initiatives that take significant time, but either don't fall into these buckets or aren't priorities for you. "When you find an individual opportunity, hand it down with your mentoring," says Pat Arensdorf, CEO of Critical Diagnostics. "You can't do many of those yourself. Turn most over to your team."
Laying out your priorities in an organized way prepares you to have a conversation with your boss, coach, and others who can help you redesign your job and re-set expectations to line up with value for the business.
Deflect early requests to go off-mission
Especially in small companies or recession-decimated larger ones there tend to be too few bodies, which leads to many requests to take on extraneous tasks. While some of these "yanks" are non-negotiable, saying yes will derail you from bigger goals. Again from Pat Arensdorf: "You can be a hero by clearing the plate a bit but beware: you might be successful and this might become expected, and you may never get to what you were hired to do."
Another challenge arises for new leaders from underrepresented populations. "Finally! A Latina on a divisional exec team! Let's get her in the mentoring program." "Finally! Someone in product design with a materials engineering background. Let's pull him onto the green team." Etc. Totally understandable. And, if this is you, you're in for some tough but valuable conversations about when would be the right time for you to add which of these activities.
© 2012 Pam Fox RollinWork on Products You Are Passionate About
Product management is a stressful job filled with demands from many people. Choose to work with products you believe in and you'll find your job much easier to do.Beware the Requirements Death Spiral
A product manager is ultimately accountable for the success of a product. Learn why they must avoid "The Requirements Death Spiral" at all costs.Field Service Is Not Just Break/Fix
There is so much more to field service than just doing repairs. This article gives you many ideas of how you could increase your revenue by offering innovative services in addition to repairs.