5 Steps to Building a 6+ Figure Income Health, Fitness and Wellness Business

Do you want to take your health and fitness business to the next level?  Then you need to learn how to market your business effectively.

In fact, marketing is the lifeblood of any business.  You need to get in front of your potential clients.  How else are they going to know that you can help them and that they want or need your services? 

There are many ways to market your business, of course. Below, I am outlining the 5 necessary steps that I had to take to build my MindBodyFX business and become Canada’s #1 weight loss coach

Step 1. Differentiate yourself:

You need to find ways to differentiate yourself from all of the other weight loss coaches, personal fitness consultants, nutritionists and other wellness professionals. You have to find what makes you and your program unique. It can be as simple as offering a guarantee on permanent results. In my MindBodyFX Facilitation Training Program, I show my students how they can help their clients achieve lasting weight loss results.  You can get more information on this program by clicking on the link at the end of the article.

Step 2. Get Publicity Online and Offline 

Start writing press releases. Pitch the local media with tips, tools and information that can help their readers. Start writing articles and blogging and offer information that everyone else is afraid to give away for free. Prove that you are an expert and achieve celebrity status. Celebrity experts can raise their fees and charge more than everyone else – and have no one question it.

In my facilitation program, you’ll get free press release templates and article templates that you can use to promote your business.

Step 3. Start Doing Live and Virtual Presentations: 

Live presentations are an excellent way to connect with your potential clients -- and those who know them. Being on stage, either literally or figuratively, gives you instant credibility and visibility. You have the chance to display your expertise while also giving people a chance to get to know you as a human being. That's a powerful combination.

It used to be that the only way to do live presentations was to get up in front of a group and speak about your subject. That is still a highly effective way to get new clients, and I highly recommend it. 

If you're shy, you might want to join Toastmasters. They will help you build confidence as well as the skills you'll need to impress prospective clients.  And then go ahead and speak to groups interested in health and wellness as often as possible.

But don't stop there.

With the internet, there are now additional ways to make live presentations -- teleseminars, podcasts, and webinars.  What they lack in immediacy, they make up for in potential reach. Once you get the hang of properly promoting your events, you can reach hundreds and even thousands of people with your message. 

Step 4. Start Engaging in Social Media

Another way to get in front of potentially huge audiences is to use social media.  The primary ones are Facebook and Twitter, and you should sign up for both of these and start growing your lists of friends, fans, and followers.

If you make a habit of sharing interesting information and use effective strategies to grow your list, you can quickly gain thousands of followers and friends -- and once you're ready to announce a teleseminar or webinar, you can invite them all!

That's just the tip of the iceberg, though. Other elements of social media include forums and even blogs. As a coach, personal trainer or wellness professional, you should be active in relevant forums, where you participate in discussions, answer questions, and give advice.  And in your signature file, you can send people to your blog, where you can build your community and solidify your relationship with your prospects.

Step 5. Pitch to corporations

Many corporations have health and wellness programs, or at least sponsor them.  They are very open to anything that keeps their employees healthy, happy, and productive. And, they’ll invest heavily in these programs. Just by targeting the corporate market – you can build a 6+ figure income coaching business.

Can you see how using the above techniques can build your business? Imagine if you could offer guaranteed weight loss results too? 

In our MindBody FX Facilitator Training program, we will show you step-by-step how to build a 6+figure income coaching business that achieves permanent weight loss results for clients.  Find out more about our program by attending my free webinar sneak preview at: http://www.builda6figurecoachingbusiness.com/

About the Author:

Melonie Dodaro, Canada’s #1 weight loss coach featured on the TV show 180 Lifestyle Makeovers, is now helping other coaches build a 6+ figure income health and wellness business that guarantees permanent weight loss results. Discover how you can take a bigger stake in this $55 Billion-a-Year Global Industry by watching Melonie’s FREE MindBody FX Sneak Preview Webinar Presentation at: http://www.builda6figurecoachingbusiness.com/