$50 = $50

Recently, I received many emails from webmasters that
inquire questions like: "Henry, My ad does not pull
that much sales?", "How much profit can I anticipate
from my advertisement?", "Do you think this marketing
technique really works?"

After reading messages from those webmasters, I
concluded some UNSOLVED mystery about ad and profit.
When you advertise, you need to know that if you spend
$50 and result in $50 in profit, that is EXCELLENT.

It is the same theory that if you spend $5,000 = $5,000
profits, you are in good shape.

>> $5,000 is too much, Henry?

I am not saying that you need to spend $5,000 for your
ad. I am just letting you know that when you are making
100% from your investment, you are ready to make
another ad campaign.

>> Henry, I don't want to make only 100%!!

Of course you don't. One good excuse is every time you
got into marketing campaign, you need to make some
improvements.

HOW?

Well, you can do it by changing your website design,
your sales letter, or even your secure payment
method...

I have done many advertisements since 1999. Here are
the results from what I got from the VERY SAME AD,
but different sales letter: (If you're already members,
you can find it at:
http://www.make1million.com/members )

=============================================
Mar 13,2003: (Solo ads to 43,000 subscribers)
the sales letter: (Mar 13 version)
http://www.make1million.com/old.html

RESULT: 295 NEW subscribers and 7 sales
=============================================

=============================================
Apr 10,2003: (Solo ads to 41,000 subscribers)
the sales letter: (Original version)
http://www.make1million.com/intro.html

RESULT: 571 NEW subscribers and 25 sales
=============================================

>> Henry, why did you change it?

Every time I did an advertisement, I always VISIT my
site to see why the sales were slow compare to
before...? What had happened?

It must have some reasons.... Don't tell yourself that
your website is simply not working.

Here are some of approaches that help....

1. Does your website content sound too good to be
true?

ON Mar 13,2003, I was changing my website to an old
fashion way in which what "Most Hype Marketing gurus"
do.

My title was "Make $19,000/week from home..." Those
people who are allergy to those hype marketers ignore
this title themselves.

From the title itself, you are SURELY going to lose
50% of your sales.

2. Is your sales letter difficult to read?

If you compare to my original version, you will find
out that the Mar 13 version has a little changes...
Where is that?

If you look at: The "Mar 13" version: "Here are some
of my strategies you will discover....."

The Original Version: "Here are some lists of what
"make1million" member...."

Compare to both contents, it's very difficult to get
the meaning of what I am trying to mention in the
content with a small and narrow box. Visitors are
required to read every details.... and you know they
won't do that.

3. Is your web content simplified enough to attract
your visitors?

Scroll down to the very bottom part of Mar 13 version
(old.html) and compare with my original version.

In my original letter, I mentioned:

"Are you ready to Start Making Money Online?"

Can you compare with what I wrote in the Mar 13
version? If you couldn't find it, read again the
letter... I wrote: "Ask Yourself these questions..."

>> What is the different, Henry?

My original version is easier to understand and more
challenging people's mind.

On the other hand, the "Mar 13" version will be
ignored by 90% of my web visitors.

As a conclusion, if you would like to change your
website from "$50 = $50" to "$50 = $200" or more, you
need to Re-examine your website every time you do the
advertisements.

>> Henry, What happen if my website does not generate
$50 = $50?

If your website is simply break even or losing money,
you need to watch out two things:

A. The company that you advertised your website on.

Many companies are offering hype advertising methods.
If you are just trying one company and results in NO
sales, you should try two others different companies.

We're living in the world that is full of scams.
Therefore, if the results are still below the break
even or not even making you 100% in profits, you MUST:

B. Look at your web content.

Read on what you wrote and ask yourself whether you
are interested in buying your products... If you do or
don't know, ask other marketers about their opinions.

I hope this gives you some ideas....

And if you would like to find out which online marketing
strategies work well and which do NOT, look at my
website guide "Make 1 Million". It comes with unlimited
consultation. You'll find it in intro page of
http://www.make1million.com site.

Success is yours,
Henry Gold