7 Simple Steps To Web Wealth

A lot of people and companies have websites. They also have products and services they want people to know about.
Unfortunately, most of these people and companies waste most of their time on things that don't help them to make
money. Here are 7 areas to focus on that will help you make more money:

1. Remember that marketing is more important than what your product is. If you have the greatest product ever and no one
knows about it you won't make any money.

Direct response marketing online is very similar to direct
response marketing offline. 90% of your time should be
invested in marketing because nothing else will make you
money. Don't waste time figuring out how to do it right.
Study the people who have already spent time and money on
learning what does and doesn't work. Then you can spend
more of your time on collecting cash.

2. You must have a back end product to make good money.
The way to make the most money is to first offer FREE
information that is valuable. This will begin your relationship
with a customer. Then have a product that is under $50 for a
front end. Make sure the front end product is somehow
connected to the back end product. For example, if you sell
a $10 book on shaving points off your golf score, you want
to have a back end product like a $300 course on the best
proven techniques for the most effective golf swing ever.

3. Your product needs to be valuable to your customers.
They need to believe that what they receive is worth a lot
more than what they paid for it. That will make them a
life-long customer. Sell them something worthless and
they will be unhappy and they will be gone forever.
Sell products you believe in or don't sell anything.

4. Give your customers FREE bonuses and more than you
promised. Under promise and over deliver. Make your
customers say "Wow!" when they receive your products.
Don't just make them happy, blow their minds with how
much value they get from you.

There are thousands of low cost bonus products you can
throw in as a thank you. Even better, these low cost bonuses
can make your customers a lot of money and they will
appreciate you more. Besides, it's more ethical and fun and
creative to build in great extras and bonuses for people.
The bottom line is the more you give the more you get.

5. Get opt-in e-mail addresses. This is like gold for you.
The only real purpose for a consumer website is to capture
leads and to sell products. By leads I mean e-mail addresses.
You want to build up a customer list and then you want to
work it repeatedly. Send out a monthly e-zine that offers
FREE valuable information and mentions similar products
they may be interested in. They may see something that a
friend of theirs will want to buy from you.

The key here is that these people ask to be on your list, you
give them FREE information that has value, and they can
unsubscribe at any time.

6. Build a relationship. It is much easier to sell someone who
has had a good experience with you than someone who has
never heard of you. Most companies ignore this fact and
spend thousands of dollars each month trying to bring in
new customers while they ignore people who already
bought from them. Pretty stupid, but that's how most
businesses operate.

7. Never stop learning. The best and richest marketers in the
business spend the most amount of money buying books,
tapes and courses that keep them on the cutting edge. Why?
Because no one knows it all and new and better ways to
market are discovered every day.

There is a lot of valuable FREE information available online
that is easy to find and can make you a lot of money. One
good idea can be worth hundreds or thousands of dollars in
future sales for you. So invest in yourself and your future.

These 7 simple steps can mean the difference between
struggling to stay in business and struggling to keep up with
all the orders coming in. Which struggle would you prefer?