8 Ways For An Effective Content Marketing Strategy

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Content marketing is of great value to bring success of an online business. Most of the businesses are greatly focusing on creating content for marketing purposes. Writing content and fulfillment of required factors can make a valuable change in the revenues of your online business.

Content is the basic part of search engine optimization that also needs incorporation of other factors too for successful results. Here are some effective strategies to create great content for your company.

1. Keyword Volume

Keyword usage is a common way of creating content in which you place keywords depending upon your target audience. Google’s free keyword tool is helpful in finding out the keywords. Using high competitive keywords is not recommended because of huge competition on them. Select the keywords that have low traffic volume and long tail as such keywords will have more chance to come at the top.

For SEO, targeting the exact keywords is more beneficial than using broad keywords. Broad keywords can help if you are introducing PPC campaigns but for SEO you require the accurate keywords.

2. Search As You Type Tools

This is quite effective way in conducting keyword research. Google Auto complete is a gold mine in finding keywords. Soovle is a search engine help in doing keyword research on the fly. When you type in the keyword in the search box, it shows suggested keywords from across many engines that is great for target customers.

3. Social Media Listening Platforms

Social media conversations can be a great source to find new ideas for creating content. Users daily talk on Twitter, sharing links on Facebook, complaining on blogs and forums, and so on. These talking are great for creating your content.

4. Internal Site Search & Web Analytics

Taking out your web analytics recommended keyword report to see what keywords people are using to visit your site. These keywords are the most targeted ones and help in improving your site bounce rates as well.

5.Twitter

Large number of conversations appears on Twitter daily. Focus on your business and make content using those tweets.

6. Customer Testimonials

Use Testimonials to generate good content on your site. They support a particular topic that your company provides.

7. Customer Questions

Customers have queries that you should write in the form of content and answer them so that they could get the desired results. This content should be of high value and assist in new product development or enhancing your products. All in all customer questions can be highly targeted content and can be a great foundation of SEO recommended traffic.

8. Industry Trends

Check put the industry trends, hot new topics, and new trends. Create content on them to accomplish the offered demands. It can be a good source of traffic if shaped at suitable times. You can see existing trends on Google Trends, technorati, Twitter trends, and icerocket.

The Endnote:

Content creation involves a lot of thinking to bring new content on regular basis along with using these above stated marketing strategies. Follow them and get the great results.

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