A Single Word can Strengthen Your Marketing Efforts

Imagine yourself waiting in line. Whether you are at a grocery checkout counter, the ATM, or a government facility, waiting in line is probably one thing that you wish you were not doing. The only thing you would probably wish for is for you to get through the line as painlessly as possible.

Nevertheless, have you asked yourself this question, “Under what circumstance would you allow another person to cut in front of you in the line?” Good question. Now what is your answer? The answer can be derived from the word ‘because.’

Research suggests that if you give a specific reason for someone to cut ahead in the line, 94% of people would likely give in to your request. The word ‘because’ is important not just to people wanting to be ahead in a line, the word ‘because’ is also the most effective single word to persuade potential customers.

The power of persuasion is very important when developing your marketing collaterals like your custom flyer printing. Your custom flyers must be able to persuade potential customers to try your product or service because… - again the word. The word ‘because’ gets its persuasive power from the good rationales that typically follow. Hence, your marketing collaterals like your custom flyer printing, brochures printing, and catalog printing must be able to hone in on the rationale of why people should give your business a shot.

Businesses should always be reminded to always include a strong rationale in their custom flyers, brochures or any marketing collaterals. A strong rationale in your custom flyers would automatically supply the motivation for your target clients to buy your product or service. In other words, your custom flyer printing must be able to provide convincing reasons for your customers to make that purchase. Try this: This new abs machine is guaranteed to make you look fit and trim in 30 days! So why would customers try this new abs machine? Because….

One way to find out how high your clients’ confidence in your rationale is or how convincing your rationale is is to tell them directly. A good feedback mechanism, be it formal or informal, will let you understand how your clients think and feel about your rationales. Many researches have already shown that this procedure will help strengthen your client’s commitment to your firm by reminding them that the continued business relationship is rational rather than simply habitual. The bottom line is do not just get your custom flyers to say ‘because’, also get people to say ‘because’ to you.