Advanced content marketing for a SEO agency

Since in the late 2011 content has been declared a king by Google, it ensured the shift in major marketing approaches also for every SEO agency in the field. In order to survive in the ever-evolving online market conditions, various digital marketing companies had to revise the content policy in order to go viral for their target audience.

Let’s take an example of an integrated marketing agency to see how the goals changed. The online market environment is growing more open-space, where no closed system is capable of proper communication on the web. It means that a SEO agency should acquire as many business profiles as possible to deliver its services to the most remote areas of the Internet in case there’s a chance to meet a target customer. Applying integrated marketing solutions consecutively means considering your integrated strategy step-by-step: first by creating something to serve you prospects with, then make this something searchable on the web, then make your prospects choose you of all the thousands of the search results, then make them convert. Maybe, a SEO agency approach ends here, but with an integrated marketing agency we have another stage that is crucial for the success of the whole marketing campaign. Conversion rates are good for a SEO report, but they do not at all reflect the whole cycle of integrated marketing solutions. What we have to achieve is the increase in repeated purchases, and there’s the point. Spoon-feeding your prospects not with outrageous sales messages, but carefully treating them with the most delicate content that prepares them to consume your products or services.

The very notion of content marketing as a part of integrated marketing solutions means that you provide a multi-tier approach to delivering your services. For a SEO agency it defines the strategies for getting more exposure in Web 2.0. and paying the primary attention to social media (wikis, blogs, etc.). Some of the most efficient methods an integrated marketing agency can implement are always on the borderline between various fields of online marketing. There is the secret: the more communication channels you employ, the more efficient your integrated marketing solutions are.