Affiliate Article Marketing - Is Article Marketing Worth The Investment?

Article marketing is a technique that has been around for quite some time to give marketers an edge over their competition. It has lost some steam over the years, but if done correctly, this method is still as effective today as it was just a few years back. This article will address the reasons why affiliate article marketing should be incorporated as part of your marketing plan.

Why should I invest in Affiliate Article Marketing?

Establish yourself as an expert

Article marketing is a great way to establish yourself as an expert in your market. People read your articles because they are looking for accurate information from a credible source, not from someone who opened up shop yesterday. By consistently providing quality content, your readers will see that you have important information to share and will look forward to the next time you have something to say. After you have built that solid relationship with your reader, it will be much easier to collect data (such as name and email), increase reader loyalty and traffic to your site, and even generate more sales.

Drive more traffic to your site

Affiliate article marketing is an effective way of getting your name out to the public for everyone to see. Today there are hundreds of article directories you can submit your content to, and each of them allows another avenue for people to see your work and for you to let them know about your product or service. By writing content in article directories, you are creating a form of propaganda for people who are already searching for your product or service. If they are in need of you, why not create content to let them know you exist?

Helps to pre-sell your product or service

After providing quality content, your article can contain a brief summary of how your company can benefit the reader. This is an effective way to show the reader that you understand their need while at the same time providing some options. This point often gets overlooked, but is essential because you have already established your authority, told the reader that you understand their need, and now they need a solution. It should be you!

The signature panel

This could arguably be the most important part of affiliate article marketing for several reasons. This is a bio box that is purposely intended for self-promoting. In the bio box you can explain your company's products or services, you can provide different ways of contacting you, and you can also leave a hyperlink pointing back to your company's website which is extremely important if you are trying to rank organically in the search engines for specific keywords. By doing so, you get a link pointing back to your site, and if you submit to multiple article directories, that means that you can get multiple links to your site from writing just one quality article. This alone will keep you generating free traffic for years to come.

Now you see that article marketing is still as effective today as it was just a few years back. Remain consistent with it and you will have your company's name all over the web generating as much traffic as you need!