Attracting Readers to Your Articles

Articles can be a big part of giving your name a reputation as an expert, bringing readers to your web site, and drawing in possible customers. So getting people’s attention with good writing is vital.

A good article should, of course, be written properly. For example, correct spelling, grammar, and punctuation. You need to have a logical order with an introduction and conclusion. These are the fundamentals of a good article.

But how do you go above and beyond that? To be worth your while you need something above fundamentals that grab and keep the attention of the readers. Something that will stand out in a crowd. Let me give you a few suggestions to help you out.

The first thing to consider is your subject or topic. If you are considering a topic that mainly you are interested in and maybe just a few unique individuals, then you will not get far. Find something that you know there is a need for. Research to find what questions people are searching for. Make sure it is something you understand and can help them with. Put yourself in the reader’s seat and consider what they want to know, not just what you necessarily want to share.

Then it is time to start writing. The title and introduction are the attention getters. Without a creative beginning, you won’t even get the readers started. Make it raise their curiosity and make it somewhat personal to apply to them, not the public in general. Sometimes a quote or question is a good way to begin.

For the content of the body of the article, give information, answer questions. Sometimes a testimony of how you found help or found answers will excite the readers and give them confidence in what they are reading is true and knowledgeable. Use your words to sound informal and casual, not a how-to book. Make it a person-to-person conversation. Find a balance of not too heavy but not totally uninformative and wordy.

The conclusion is what ties it all together. You need your article to not stop abruptly. Leave your reader with a feeling that he has learned something and used his time wisely. Possibly, you will want to leave him with hints on what to do next. The conclusion is to sum up the article in a few sentences.

Before finishing, make sure to reread and edit to make it top quality. It will be worth your time.

The way you write an article is of great importance. Make your articles above and beyond the others by using these tips. Then they will bring more benefits to the reader and to you.