Boost Your Business With Channel Letter Signs

One item that has gained in popularity in the last few years is channel letter signage. Neon or LEDs lights are used to light the channel letters which are made to stand out from the building. Channel letters are usually made of aluminum making them very lightweight and versatile while still being able to withstand high winds and various weather conditions. The newest trend has been to add the lights at the back of the channel letters giving them a nice soft glow. 
Colored acrylic is usually used for the faces while the sides and backs of channel letters are made of aluminum. Face lighting represents letters that are illuminated from the interior using either neon or LEDs lights. Halo lit channel letters are practically the reverse of face lit letters as the faces are usually made of aluminum while the backs are made out of clear polycarbonate. 
The channel letters can then be attached either in a raceway or direct mount fashion. In the raceway option, the letters are attached to an aluminum box called a raceway which is then attached to the wall of the building. The power supplies and all the wiring are included in the raceway box. In the case of direct mounted channel letters, the letters are attached directly to the building. Holes must be made in the wall to pass the wiring and attach it to an inside power supply.  While direct mounting may give the sign a sharper look, raceway mounting is easier to install and maintain. 
Lighting the letters had only one option up until recently and it was neon. However, now, channel letters can be lit using LEDs lights. Many companies are choosing to have their signs lit using LEDs lights in an effort to be more environmentally friendly. Installed at the back of the channel letters, a string of LEDs lights can be made to offer spectacular lighting effects. Using LEDs lights will allow your storefront signage to stand out from the others as they are incredibly bright and highly energy efficient. Channel letters can be illuminated using a variety of colors. Red is the most popular and the least expensive option at the moment in the case of LEDS lights. The next most popular option is the color white. 
Channel letter signage will provide your business with 24 hours a day client awareness but are considered to be a bit more expensive than the more traditional options. They will attract passerby throughout the day and will be noticeable from a greater distance than traditional signage options. increased sales and higher brand recognition may be the outcome from using these signs. In the end, this is the final goal of every business: to get more clients through their doors.