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As decision-makers in the B2B buyer workforce get younger, with as much as 70% of millennials becoming incorporated into the B2B decision-making field, B2B marketing is experiencing a shift. An overall trend that can be seen in the B2B market, is that buyers are increasingly interested in receiving personalized content. The higher quality, more personalized, content used by B2C companies is starting to become the standard for B2B business as well.
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