Choosing Conference Bags that People will Enjoy Using

Conference bags are often the most popular promotional item with people who attend conferences, and the really useful bags will be used long after the event is over.

The advertising potential of conference bags means it’s very important to choose bags that people will enjoy using and find convenient to carry around. This is not as easy as it was in previous decades. Modern conference-goers are likely to be toting items such as laptop computers, mobile phones and PDAs among other gadgets, and the ideal conference bag should take space and accessibility requirements into account.

There are several different features that you should consider when choosing bags for a conference or other industry event. Making the right choice can mean the difference between your bags being stuck in a cupboard or draw as soon as the attendee arrives home, or the bags being used constantly in every-day life, and even at other subsequent conferences they attend.

Durability

Choosing a bag made from tough, durable fabric is all-important. You don’t want your conference bags falling apart, as this will cause people to start grumbling about the quality of the items you’ve provided. Choose bags made from high denier polyester or nylon, or even durable PVC—these are not only strong fabrics, they’re also water resistant and easy to clean.

Comfort

Conference-goers will be carrying many items around with them at these events. For people who bring laptops, for example, a comfortable bag is a must. Choose a bag with a padded shoulder strap that makes the bag comfortable to wear, even when it’s full. An adjustable shoulder strap is a very desirable addition—your bags must be comfortable and convenient for everyone to wear regardless of their height.

Convenience

Conference-goers love bags that are convenient and can hold a variety of items of different shapes and sizes. Another important point is that the items they carry must be able to be found easily. Providing an enormous bag that includes only one or two interior pockets should be avoided—these are not particularly convenient, as people will be wasting time hunting through the bags looking for necessary items. Choose bags with plenty of pockets of different sizes, so that everyone can stow their important items conveniently. Exterior pockets are a plus, as these will allow people to store items that they’ll use often in places that are easily accessible.

Color

Choosing the right color for your conference bags is tricky. Every person who attends the conference will have different color preferences, so it’s almost impossible to satisfy everyone. The best solution is usually to choose a bag in a fairly neutral tone, such as black, grey or navy blue. Brightly colored bags are more visible, of course, but many people prefer conference bags that have a more professional look. If you want bags that are a little more eye-catching, consider a two-tone bag that has brighter colored trim or pockets.