Four and a half years ago I became a mother to a beautiful and sweet girl named Bella. I knew I wanted to be a “mom” but also continue to expand my business. I took many steps to expand my business and ultimately triple my income, and one of these steps was affirming my three days a week work lifestyle.
Four and a half years ago I became a mother to a beautiful and sweet girl named Bella. I knew I wanted to be a "mom" but also continue to expand my business. I committed to a three day a week work schedule so I could be mom on Mondays and Fridays and be Lisa Cherney, CEO of Conscious Marketing on Tuesdays, Wednesdays and Thursdays.
I took many steps to expand my business in 2009 and ultimately triple my income, and one of these steps was affirming this three days a week work lifestyle.
Think about your life and your business. Affirm and explore and decide on what lifestyle you want to have while balancing everything there is to balance. I work with a lot of entrepreneurs who were like me many years ago, working six days a week, up late at night, not taking vacations. A lot of us are in business for ourselves because we didn't want a boss. But we find that we've traded one boss for a worse boss - ourselves!
One of the things I really needed to do was to affirm what kind of lifestyle I wanted to have. So I did some soul searching and asked, is this three days a week work schedule for me? Maybe I should be working more - maybe that's what's going to help me increase my income.
I realized that working more was not the answer. The answer was that I needed to be smarter. This included questioning the way I was doing things and running my business. It led me to get some needed help for those tasks all businesses must deal with. It led me to think smarter about my approach and how I was selling (and charging for) it and completely overhaul many aspects of what I was doing. Because I need - and want - to stick with my three days a week schedule.
So affirm the kind of lifestyle you want to have and take the steps to make sure you can have it by designing your business to fit your lifestyle. For me it wasn't trading hours for dollars anymore.
This may require steps that can feel like taking big risks, including:
For most of us out there, we didn't go into business for ourselves so we could work 100 weeks and never take a day off. We're doing it to have a certain kind of lifestyle. Are you living the lifestyle you want?
Entrepreneurship – The Road Less Traveled
I believe that life is a journey, and just like any journey, it has some bumps in the road along the way. For me, those “bumps” came in the form of three layoffs in two years. I thought, “This is my life. I need to create a way for it to support me and bring me freedom and joy.” So… I started on that journey of entrepreneurship.
What I Learned From A Glitch – And A Rabbit
How did I learn how vital it is to be conscious about your marketing? By working with entrepreneurs! In fact, it's the core strategy behind what I teach, and it’s why I named my business Conscious Marketing. But here's where my head got in the way of my heart: I had an extensive marketing background. I played hardball with some of the top advertising agencies. I thought I had it going on! I didn't think I needed any help from a coach or a mentor, because I already had all the answers. I was wrong.
Everyone Needs a Soapbox!
I was kicked out of corporate America. Literally. I was let go three times in two years! It was difficult at the time, but now I see - the struggle had a purpose. Because of that trial, I found my true calling: helping business owners find their voice, get on that soapbox, and attract in their ideal clients like moths to light.
