DIY vs Agency Marketing: The Pros & Cons

It goes without saying that marketing is one of the important factors behind the success of any business. This is why you need a comprehensive digital marketing campaign in place to get you in front of who you need to be. Startups especially need clever marketing strategies to compete with already established players in their industry. However, when it comes to developing these strategies and implementing campaigns many people aren’t aware of the pros and cons surrounding DIY marketing or hiring a digital agency Melbourne based to do the job.

Marketing Agency:

Pros:

• A digital marketing agency has a number of creatives on the team. These professionals have years of expertise in crafting digital marketing campaigns. 
• These professionals know the leaps and bounds of the digital marketing ecosystem and know where to invest time and money to make your marketing campaigns more successful.
• A digital marketing agency will analyse proven techniques and strategies to provide the optimum results. 
• They are familiar with software, analytics, jargon, programs, and platforms that can help you get ahead of the competition.

Cons:

• For small businesses it can be hard to surrender a degree of creative control. While this may be hard, it is a good learning experience for small businesses and often brings growth. 
• Cost is obviously a factor to consider when working with an agency. Every agency will have their own fees so do your research and know what you should and shouldn't pay for and how much is too much. 
• As a digital marketing agency is open to all types of businesses, you won’t be the only client who is hiring the services of a digital marketing agency for digital marketing campaigns and content marketing. There can be some delay in your work or you may get results a bit later. However, it is assured that you will get the same level of dedication and work from digital marketing agency staff like other clients. 

DIY Digital Marketing:

Pros: 

• The main advantage of doing your own marketing is how affordable it is. If you know what you’re doing and have the time it’s a great way to save money. 
• Doing your own marketing is a great way to learn and upskill in a hands on way.
• You have direct control over your entire marketing campaign and can change it instantly as you wish.
• You have all the tools and personnel at your disposal. This enables you to keep track of the quality of your digital marketing campaigns easily. You are directly in control and act immediately if there is a need of modification in the content or digital marketing campaigns without any delay. 

Cons:

• It takes a lot of time to create and implement a thorough and successful marketing campaign. This can easily take up valuable time you may need to be spending on other aspects of your business. 
• You will have to pay for platforms and software that would already be included in an agency package, as well as learn to use them.
• You know what you want in terms of quality, however, it doesn’t mean that you have the necessary skill to achieve those quality goals you have projected in your mind. In addition to skills, you team might not have the skills needed to work according to criteria.