Don't Make It Personal

Most of us have an inherent need to be liked. We want
to be nice guys or gals and it upsets us when we
receive angry emails or flames.

Well if you're going to do business online you're going
to have to learn to deal with them. No matter how nice
you are, or how many people you try to help, the flames
will come.

Sometimes you'll receive them because something you've
said is misunderstood. Sometimes you'll receive them
because someone’s forgotten they're on your list.

You just have to learn to roll with the punches.

You have to toughen your hide and take them in stride.

You'll even receive some from the small group of online
marketers who go out of their way to be rude and
obnoxious.

You can't make it personal.

As an online marketer, you don't make any sales if you
don't get the word out about what you have to offer.
Sadly there are some marketers who want the net to be
a one way street.

They want to hop from newsletter to newsletter and site
to site and grab anything that's free. Then when they
receive a sales letter or offer they scream at the top
of their lungs.

So what can you do?

Go into business knowing ahead of time, it has nothing
to do with you. As they say in the Soprano's it's just
their nature.

Don't bother responding, you'll just waste your time
and energy and more than likely get even more upset.

Get them off your list, block their addresses from your
email account and move on. Cut them out like you'd
have a cancer removed from your body.

Do it fast and clean.

Stick to your game plan. Don't let the occasional
idiot destroy your business or your resolve.

Stiffen your spine and take your hits. The internet
isn't always a bed of roses, but it is the best game
in town.

Get in the game.