Elements of Good Public Relation

‘What your client wants to hear’ & ‘what your client needs to hear’ are two different things. A good PR should always tell their client of what they need to hear. A good PR will always recognize the best PR strategy for your product or service or all the efforts will turn in vein which will not benefit anyone.

Below are some points to keep in mind while designing a PR strategy.

Planning: Before you start writing, know your objectives, who your target audience is and what types of outlets you’ll be pitching.

Storytelling: It’s been said that good stories happen to those who can tell them. Honing your storytelling chops will make whatever you’re writing—whether it’s a corporate profile, a press release or a Facebook update & yes that’s more engaging.

Empathy: Put yourself in the readers’ shoes and focus on their interests and needs rather than yours or your client’s.

Context: Help journalists—and their readers—understand the broader significance of your story and how it fits into the larger context of your industry, your community or the world.

Flow: Good writing has a rhythm that carries the reader along like a catchy melody. Pay attention to the way you transition between ideas, where you put your paragraph breaks and even the sounds of the individual words and sentences.

Structure: The way you organize a story—which ideas you present and in what order—can have a major impact on whether a reader hits delete halfway through the first paragraph or reads it all the way till the end.

Accuracy: The best writing in the world won’t matter if you get your facts wrong.

A good Public Relation is always measurable, that leverages pre-existing relationships with influential people — relationships built on trust and credibility earned over years of service. So, if you are looking forward to hire a PR agency in Delhi, Mediagraphix would be the best option for all your business marketing efforts.