Explode Your Opt-in Subscriber Base!!!

Explode Your Opt-in Subscriber Base!!!
Copyright 2002 lessworkmoremoney.com
By Armand Melanson

I have discovered a powerful technique to increase the rate of
subscribers to my newsletter. This is a really easy but powerful
way to create more profit.

A newsletter & opt-in email list are fundamental parts of any
successful e-biz. What if I told you that a small change to your
website could increase your subscriber capture rate by 400%!!!

That's exactly what I discovered. Before going any further, I want
you to see this in action. Goto
http://www.lessworkmoremoney.com right now & you'll see what
I'm talking about.

So here's the deal. Most websites use a pop-up window to attract
opt-in subscribers. The problem with standard pop-ups are:

1) they are all over the net & are often viewed as an irritant
to visitors.

2) they require that the prospect type an email address.

Let's face it - we are LAZY. We don't want to type our email
address unless absolutely necessary.

3) they don't insure that the email address is the right one.

Even with good Javascript checking, someone can type in anyone's
email address.

If you went to my site just now, you would have seen the following:

--> A JScript alert prompted you with an offer for a free marketing
course

--> You could choose 'OK' or 'Cancel'

--> If you chose 'OK', your email program automatically spawned a
message with the pre-inserted subject:
"Just click 'Send' to get the free course via email (ref# M7aI6N)"

If you clicked send, you will be subscribed to my newsletter.

--> If you chose 'Cancel', nothing happened

Can you see the difference? No typing to do! When confronted with
the Javascript alert, people are much more likely to hit 'OK' than
to type in an email address on a standard popup form.

That's why this concept is radical - it is a total departure from
the traditional approach & it's much more effective at getting
prospects to sign-up for your newsletter.

So let's get under the hood & see how this works. You don't need to
use cookies for controlling popups, but you should use them.
Otherwise you will be popping up every time someone refreshes the
page. Goto http://lessworkmoremoney.com/EZ5_email_autocapture.htm
to see this in action again with only the bare bones code required
to do it.

The cookie code is standard & can be found at any JScript site. The form
code is simple & just tells your mail client to send an email to my
autoresponder.

You can use this exact same code to do this at your own website. Make
the following changes though:

*** (confirm("put your text here"))***

place your text in the quoted area - this is what will appear in the popup.

('n' is the newline character which tells JScript to place text on the next
line)


***