Five Critical Questions that You Musk Before Hiring an SEO Expert

If you don’t rank high on search engine results, your potential customers will not be able to find you and you will miss out on business. To help you gain visibility and optimize your online marketing efforts, you need an SEO expert, who can either be a consultant or a company/agency. But finding the right SEO expert in Miami can prove difficult if you don’t know how to go about it.

Asking the following questions will help make your job easier.

#1 How will you improve my search engine rankings?

If you are investing in search engine marketing, you should know where your money is going and how you will get results. Your SEO expert should be willing to explain in an easy-to-understand format the strategies that they would employ to improve your website’s search engine ranking, including how they will decide on relevant keywords and their on-page and off-page optimization techniques. They should also give you an estimate of approximately how long it would take to achieve the SEO campaign goals.

The SEO expert should start by offering you a free SEO analysis of your website so that you are aware of the problems that are contributing to lower search engine ranking and are able to identify areas for quick wins.

#2 Can you share information about your past clients?

A  reputable SEO expert in Miami will be open about sharing information about some of their past clients. They should be able to show you that there has been a positive impact in search rankings, in conversions, and in gaining an audience as a direct result of the SEO expert’s efforts and strategies made for the past clients.

#3 Do you know Google’s best practices?

You would want to hire an SEO expert who abides by Google’s webmaster best practices. Following these guidelines are crucial for long-term traffic growth. Any SEO expert who follows black hat practices will give you initial highs but eventually, Google will track and penalize your website.

#4 What will your reports entail?

An SEO expert should have a clear understanding of Google Analytics and send you regular reports. The report should entail a detailed summary of activities, search traffic percentage change over a period of time, search rankings based on keywords and conversion rates.

They should also inform you about any coding or technical changes they wish to make to your website.

#5 What is your payment structure?

Different companies have different payment structures. Many SEO experts will charge by the project. Some will charge by the hour. However, a retainer fee basis may suit you the most as SEO is not just a one-time deal but a long-term investment. This will help you gauge the progress you are making against the money you are investing and also allow the SEO expert to provide dedicated service to you. However, it’s entirely your call on what suits you the best.

So do you’ve any questions on how to hire an SEO expert in Miami? Please leave your comments below.