Whether your business is new or you are expanding your offerings, the very first thing you want to do is let people know what you are up to: the more people who know, the better your chances of getting referrals which will help get your client pipeline flowing.
One method I often recommend to quickly educate your environment about your business is the “Warm Letter of Introduction”. Here’s the strategy behind it:
Your Client Attraction Assignment:
Do you have a contact list all prepared? If not, it’s time to create one. Put all those business cards into the data base. Add friends and family members too. Include other service professionals you work with too, like your hair stylist, massage therapist, personal trainer, coach, etc. The bigger your list, the more people who can spread the word about your business and potentially refer clients.
Attract more clients by authentically living your message
How is your client attraction work going: if you are struggling to bring in new clients, you’ll find this topic helpful.How to extend client relationships with a maintenance package
Do you offer coaching or a service that you know your clients would benefit from once their first package has been completed - maintenance sessions can offer the support that makes the difference between continued success and falling back on old ways.Two simple strategies to creating packages that attract more clients
Creating session packages for some business owners is easy and it’s very obvious how things should work, but, for other owners, they prefer packages that offer more flexibility to attract more clients.