Guerrilla Marketing? Never!

When is Enough marketing Enough?
Never! Never! Never!
When your competition decrease marketing, thats the
signal to increase yours.

First; Don't try to re-invent the wheel, watch what your
competitors are doing and what they're not doing.

Re-think your market niche, (read "What's Your Niche"
by Elena Fawkner http://ahbbo.com/niche.htm) its free
and worth its weight in gold.

Second; Review your customer list (you do keep a list..right?)
Previous customers can be your best prospects today.

- When did they buy from you (after your newsletter went
out? a solo mailing?)

- What motivated them to buy from you? (An ad headline?
Free shipping? a Di$count Special?)

With the uncertainties of today's economy, guerrilla
marketing is what motivates consumer "choice before
purchase" i.e.the choice of your products and
services over your competitors.

Remember, every business large or small is chasing
the same Dollar.

A lesson from pass history; doing the great depression
of the 1930s many small enterprises held on by their
bootstraps. Remember that old cliche "when the going
gets tough, the tough get going?"

Persistent marketing help build consumer awareness
and confidence.

When the economy started to recover, who do you
think consumers shopped with?

Research reports state; "many business failure are
NOT due to insufficient financing, but rather the
lack of marketing strageties and tactics."

There is a wide profit margin between "going out OF business"
and "going out FOR business."