Whether you call it 'karma' or 'goodwill' or whatever, giving to those who need some extra help is a great way to give yourself some warm fuzzies, and improve the image of your dental practice.
One of the most important business and personal finance lessons I ever learned was this from Dan Kennedy:
The Hole You Give Through Is Equivalent to the Hole You Receive Through.
So, what does that mean exactly? What it means is that if you are a stingy "giver," the laws of the universe dictate that you will be the last to receive, and you will also receive the least.
You have heard of the saying, "What comes around goes around?"
That's what I'm talking about.
In the grocery, store when you're in line, you see the jars with the small holes to slip coins in. Then, perhaps you see one that has no lid. Guess which one AUTOMATICALLY gets more CASH and more coin thrown into it?
…The one without a lid
The one with the largest hole on top wins. Why? The small lid with the small hole makes it tough to slip large bills into, right? What smart charities have learned is this: The more that goes in, the more that charity or cause can give out.
So, how big is the hole you give through? Have you thought of increasing the size of it?
My mentor in the world of non-profits, Dr. JT Houck, founder of the National Heritage Foundation, is fond of saying, "Give 'til it hurts."
I couldn't agree more. Be cautious, but be comfortable giving. It is part of my personal philosophy to be a good buyer, and you will be rewarded with having good buyers come to you.
My best clients are the best clients of a lot of places. I am a best client of a lot of places. Thus, I am rewarded with a lot of great clients who buy a lot.
So, this week's lesson: Give to the victims of Hurricane Katrina, support your local homeless shelter, donate to the Boys and Girls Club of America. You CAN afford to give a few hundred bucks, today, can't you? Find an organization that appeals to you; something that tugs at your heartstrings a bit.
You watch…The minute you send money off to someone that can use it, you will be rewarded with someone coming in to see you that NEEDS dentistry, and are willing to pay for it. It is a strange phenomenon, and I can't really explain it. I just know that it is that is has always worked. Some call it good karma. You can call it whatever you want. Just take the idea for a test-drive and analyze your own results. Whatever the outcome, it always feels good to give to people that are less fortunate.
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Up-sell. All your have to do is make a suggestion. That's it. By simply suggest something to a patient, that is already sitting in you chair, you could potentially double your production rates.
The Dental Marketing Ripple Effect
Making a change for the better, within your dental practice, does not always require a ton of time, money, or even effort. Sometimes, the best changes simply involve a little creativity.
