As a Home Party Consultant, I see and hear the stress and pressure to increase cash flow in your home party business. Many of you are questioning not only your skills, but also your decision to get involved with a party plan company.
As a Home Party Consultant,
I see and hear the stress and pressure to increase cash flow in your home party business. Many of you are questioning not only your skills, but also your decision to get involved with a party plan company. Other direct sales consultants who were really raking in the money are now feeling as though they lost the touch!
What separates the struggling, frustrated, heartbroken, cash-poor Home Party Plan Business Owner and direct sales consultants...from the confident, pink Cadillac driving, white Mercedes Benz owning, obviously clued-in home party plans marketers pulling in huge numbers and results EVEN in this chaotic, soul-sucking economy?
(No, wait ESPECIALLY in this chaotic, soul-sucking economy). While average home party business owners are cowering in bed with the covers pulled over their head the top home party sales representatives are still fearlessly bringing home the bacon, even as everyone else panics and freaks out.
People are still buying, the only question is - are they buying from you?
Here are 5 simple, yet powerful tips to help you and me to sell our way out of this ‘crisis’ and become a SIX-FIGURE home party success!
1) Selling is About Behavior
Success in our home party business is not about being a certain type of personality. When I talk to other home party and direct selling consultants, their biggest concern is they do not want to be the pushy car salespersons. I am often told I do not want to sell. Problem is this is the direct sales industry. There is a reason it is called home party sales and direct selling. Because of this fear of selling, there is a common catch phrase we have been taught “you are not selling, you are sharing!” Might then suggest that with that approach you are not building a successful home bases business, rather you are operating a Non-Profit Organization. Is it any wonder you are frustrated? The BIGGEST myth in the sales is that you have to be a certain type of personality to succeed in sales. Sales is about behavior, ANYONE High Performance.
2) Are You Pursuing Relevant Sales Activity
Many home party consultants are a lot like Alice In Wonderland when she meets the Red Queen. Let me share a little bit about their interactions your sales activity relevant? In Lewis Carroll's Through the Looking-Glass there is an incident involving the Red Queen, a representation of a Queen in chess, and Alice constantly running but remaining in the same spot. The scene is often referred to as The Red Queen's Race.
The Queen kept crying "Faster!" but Alice felt she could not go faster, though she had no breath to say so. The most curious part of the thing was, that the trees and the other things round them never changed their places at all: however fast they went, they never seemed to pass anything. "I wonder if all the things move along with us?" thought poor puzzled Alice. And the Queen seemed to guess her thoughts, for she cried, "Faster! Don't try to talk!"
Not that Alice had any idea of doing that. She felt as if she would never be able to talk again, she was getting so out of breath: and still the Queen cried, "Faster! Faster!" and dragged her along. "Are we nearly there?" Alice managed to pant out at last.
"Nearly there!" the Queen repeated. "Why, we passed it ten minutes ago! Faster!" And they ran on for a time in silence, with the wind whistling in Alice's ears, and almost blowing her hair off her head, she fancied.
"Now! Now!" cried the Queen. "Faster! Faster!" And they went so fast that at last they seemed to skim through the air, hardly touching the ground with their feet, till suddenly, just as Alice was getting quite exhausted, they stopped, and she found herself sitting on the ground, breathless and giddy. The Queen propped her against a tree, and said kindly, "You may rest a little now."
Alice looked round her in great surprise. "Why, I do believe we've been under this tree all the time! Everything's just as it was!"
"Of course it is," said the Queen: "what would you have it?"
"Well, in our country," said Alice, still panting a little, "you'd generally get to somewhere else -- if you ran very fast for a long time, as we've been doing."
"A slow sort of country!" said the Queen. "Now, here, you see, it takes all the running you can do, to keep in the same place. If you want to get somewhere else, you must run at least twice as fast as that!"
Does your daily activity produce desired results? If not, determine which activities (i.e. dials, presentations, networking, etc.) produce results. Develop a sales process that strings together the relevant sales activity.
Being busy does not always mean real work. The object of all work is production or accomplishment and to either of these ends there must be forethought, system, planning, intelligence, and honest purpose, as well as perspiration. Seeming to do is not doing. Thomas A. Edison
In Direct Sales Dials, Contacts, Presentations, Appointments are all relevant sales activities that lead to Sales Conversions.
3) Focus on Action and The Results Will Take Care Of Itself
Pareto’s Law (also known as the ice-berg theory of change) dictates that 80% of your results will come from 20% of your efforts. Your results will naturally continue to be evaluated on the amount of business you bring in. However, without the underlying data on sales activity, results will be inconsistent. Start tracking them and determine accordingly how one influences the other. When I talk to direct sales consultants the question will come up what is your closing ratio? The common pattern that emerges is inconsistency. Inconsistent action leads to inconsistent results. That there is a direct correlation exists between activity and results is not unknown to you.
Home Party Plan Success Tip: An ounce of action, is worth a pound of theorizing – Emerson.
4) Determine Your Biggest Return On Investment For Home Party Sales & Leverage It
If you do not know where you came from, how can you possibly know proceed?
Do you know which of these 6 types of sales approaches - Telephone, Trade fairs, Networking, Hostess training, Home Parties & Home Party Demonstrations and my personal favorite Referrals are giving you the biggest return for your time and money? If your answer is no, we have a problem. For the next six weeks it will be important for you to track your results based on these 6 sales approaches to see where your money and time will be best spent. Why you might ask do I need to do this?
Research and common sense teach us that people enjoy doing what comes natural to them. Use the sales approach that works for YOU.
Experts say it take 21 days for something become habit. For the next 21 days I encourage you to use the information and you will see results.
See, Isn’t Sales is Simple!
If you are tired of building your home party business with dead-beat leads, poorly attended home parties, while barely making any home party sales; Get your own personal copy of The Little Black Book Of Home Party Marketing Secrets TOADY! Now you too can stop struggling as a home party consultant and start on your path to 6-FIGURE home party success!
