The concept of search engine marketing in China is entirely different from countries in the world. While the entire world uses the Google search engine for online research, this popular search engine can never be accessed in China, due to the Great Firewall. China has successfully developed its own variety of search engines, which must be utilized by entrepreneurs to penetrate the Chinese markets.
With more than 900 million internet users in the country, more than 80% of people use search engines to access and check products and services. The Chinese consumers are among the most tech-savvy people in the world, as they love to spend hours on the internet researching products before buying them. This simple reason explains the significance of search engine marketing in China. Foreign entrepreneurs can find numerous business opportunities to build their brand in a consumer specific market such as China. However, entrepreneurs need to tap into the power of Chinese search engines to market foreign brands and products.
Ways to Use Search Engine Marketing in China
Search engines play a significant role in the digital landscape of China where more and more people are utilizing the internet as a marketing strategy in the country. While there are several search engines in China, one of the most prominent ones is Baidu. Both buyers and sellers use it, which explains its vast contribution to search engine marketing in China. Nevertheless, it is essential to remember that Baidu is not the only search engine that the Chinese use for their research. Baidu is often preferred by most of the foreign entrepreneurs as it has a wide range of amazing features that include Baike, which is quite similar to Wikipedia, Tieba similar to reedit, and so forth. It is beneficial for businesses to have a presence on the Baidu search engine as it increases rankings on SERP.
SEO
One of the most effective ways to market your products in China is through Search Engine Optimization. Foreign entrepreneurs need to understand Chinese consumer behavior which is quite unique compared to the west. The Chinese are tech-savvy and search for information on products before they purchase it. This includes using popular search engines such as Baidu to gain pertinent information. With effective SEO practices, foreign business can improve their online presence and generate more traffic to their website. Search engine marketing in China also involves the use of online news and press releases as good quality content weighs in gold even today.
A different brand
The way you market your products makes a huge difference when it comes to online business. It is essential to set your brand apart from the rest of the crowd by organizing events, sharing interesting videos, uploading unique content, and so forth. Chinese consumers love to share interesting and high-quality content which makes marketing campaigns effective. It is also important to share your website and upload content on popular digital platforms, which will give your business an edge over your competitors.
High-quality blogs is the most important part of search engine marketing which explains why you need to post only original and brand new content to increase website ranking.
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