How to Create Programs

            Here’s a strategy to help you increase your business, get more clients, scale your business, make a lot more money working less is about your program’s products and services, your offerings. I talked to a lot of my private clients, and those of my students, and they’re always asking how do I get more people into my programs, or how do I get more clients into this particular service that I do, or how do I sell more of those products?

            For many years, I would answer, “Well, what are you doing to market,” and all of that is absolutely valid, but something has really transpired for me in my own business over the last few. I really started looking less about modeling what other people are necessarily doing, and really looking at creating my offerings – my products, my programs, my services based on what my ideal clients want and need.

            I know that sounds like, “Duh, Fabienne, we all know this,” but wait, I really want you to get this. Once I started changing my focus from trying to cram people into my programs as they were and started looking at, “Well, who is this person? What is it that their issues are? What do they need most right now to create results?” Once I figured that out and started changing my products, changing my programs, changing my offerings, so I gave them exactly what they need – the right curriculum, the right support, the right daily accountability, all of that stuff, and I started pricing it that they could afford it. For some, it might easy, peezy, and for some maybe just a little bit of a stretch, but it’s very affordable and give them the access and all that they need at their level of necessity. Once the program matched exactly what that particular client’s needs were, I didn’t have to sell hard. I didn’t have to cram people in. Naturally, people came.

            What I teach my clients and my students now is: look at who you’re dealing with. Who is it that is your ideal client? Now, for me, you might notice that I have three types of ideal clients – I have Ramp-up Rachel and Leverage Larry and Visionary Vicky, and if you go to the website, you’ll see they have different profiles, they have different issues, and they have different things that they need most right now.

            In creating each program to deliver exactly what they need at the price point that they can afford, it’s changed everything. So, this is what I teach my students and my clients now, and I want to ask you the same question. If you were to focus on your ideal client’s needs, really focus, who they are, what their issues tend to be, and what do they need most right now in terms of a process or a curriculum or a step-by-step, and if you figure that out, my question to you today is how would you change your existing programs so that they would get better results and a better return on investment.

            How could you change what you offer? How could you change how you price or deliver your programs so that when that ideal client sees this program, they say, “Oh my gosh, that’s exactly what I need. How soon can I join?” This has been monumental in my own business and in the businesses that my clients are running. If it works for all of us, I have an idea that it might work for you, too.

            So, that is your assignment for today. Work on it. Let me know what you think. Tweet it. Facebook it. Share it. Tell people about it. If you’re not already receiving the Friday e-zine with these strategies every week, then sign up and join us, and I cannot wait to see your results.