The senior demographic is often overlooked in online marketing strategies, which could be a missed opportunity, especially if your product or service is popular among this age group offline. The older population is increasingly embracing the digital world, with their online presence growing faster than any other age group. This article explores the reasons behind this trend and provides tips on how to effectively market to this rapidly expanding segment.
According to a 1999 study by Greenfield Online, older Americans are adopting internet usage at a faster rate than any other age group. The study, which surveyed 1,265 web users aged 55 and above, found that seniors are using the internet for a variety of activities, including emailing, participating in chat rooms, playing games, and online shopping. Interestingly, another study found that there are more internet users aged 50 and above than there are aged 20 and below.
While it's true that seniors weren't the first to embrace the internet, it's not surprising that they are now doing so in large numbers. This demographic has proven its adaptability over the years, adjusting to technological advancements such as transistor radios, television, 8-tracks, cassettes, CDs, fast food, cell phones, and now, computers.
Seniors' online interests are as varied as any other age group. While health and finance topics are expectedly popular, they also show interest in travel, nature, science, nutrition, history, entertainment, games, self-help, and many other areas.
Online shopping is another activity that seniors are increasingly engaging in. The Greenfield Online study found that a significant 78% of web users in this age group have made an online purchase. This is likely due to their comfort with making purchases over the internet and their disposable income, making them a significant player in the e-commerce market.
When marketing to a mature online audience, consider the following tips:
To reach this demographic, consider advertising on websites that cater to seniors. Some examples include Seniors Site, SeniorNet, and Age of Reason. While banner ads may not be as effective, consider placing classified ads or advertising in senior-focused e-zines. Also, be sure to register with senior search engines like Seniors Search.
Unveiling the Secrets of Business Plans: Crafting Your Blueprint for Success
The first step towards achieving your business goals is to have a clear vision and a well-documented plan. A business plan serves as your roadmap, guiding you towards your desired destination. It's akin to a blueprint for a home developer; without it, the construction process becomes a daunting task. However, creating a business plan doesn't have to be an overly complex or exhausting process. This article will provide you with basic guidelines to help you craft a business plan that you can effectively use.
NAVIGATING THE HIGH-SPEED INTERNET LANDSCAPE
In the fast-paced world of internet businesses, it can be challenging to stay updated with the latest trends and developments. It's crucial to have a strategy that helps you stay informed about what's happening in your area of interest, and this can be achieved in minimal time. This article provides some useful tips and resources to help you stay on top of the internet landscape in just a few minutes each day.
