Let’s be honest… Most entrepreneurs don’t have a great marketing plan - or any plan at all- mostly, they hide behind their computer hoping for the best.
If you’re familiar with my teachings, you know that I often talk about the importance of your Marketing Pie, a term I coined. Imagine a pie with 8 slices. Each slice of the pie is something you do to either find clients already gathered for you, or pull them toward you in large numbers and inexpensively. This is something I share with my students.
When you create your own marketing pie for your business, you craft a real PLAN for your marketing that allows you to get your message out. One big, delicious slice of that pie is for NETWORKING!
In the coming months, I’d like you to take a no excuses approach and become a permanent fixture at all events where your ideal prospects and referral sources hang out. Identify where you can spend time with them in large numbers and inexpensively. I’m challenging you to stretch outside of your comfort zone, get out from behind your computer and get out there!
Your Client Attraction Assignment:
Your assignment for this week is to accept my challenge and start scheduling your spring and summer networking events. Get excited about it. When done right and on a consistent basis, networking will get you clients quickly. Years ago, I filled both of my private practices in less than a year each, and one of the slices of the marketing pie I focused on heavily was networking.
Attract more clients by authentically living your message
How is your client attraction work going: if you are struggling to bring in new clients, you’ll find this topic helpful.
How to extend client relationships with a maintenance package
Do you offer coaching or a service that you know your clients would benefit from once their first package has been completed - maintenance sessions can offer the support that makes the difference between continued success and falling back on old ways.
Two simple strategies to creating packages that attract more clients
Creating session packages for some business owners is easy and it’s very obvious how things should work, but, for other owners, they prefer packages that offer more flexibility to attract more clients.
