How to Outsource Your Article Marketing by Getting More Traffic but Doing Less

Outsourcing is employing a second or third party to market an article, product or project. Outsourcing your article marketing is one valid way of maximizing the exposure of your article .You can be innovative and dynamic in this aspect.  You can do this through various methods.

1.      Through freelance writers with blogs or sites

You outsource your articles on blogs or sites with high Google Page Ranks (GPR), GPR2 to GPR10, and those with commendable Alexa rankings.  They create a link from their post or site to your article. They write an introduction of your article and then post a link to your article.  You should hire someone who can be good at meeting deadlines, who can post regularly and who would not expect more than what you can pay. You could employ a freelance writer from a legitimate site where they can protect your rights. Examples of these companies are Odesk and Elance.

2.      Through the snowball method by networking experts

Snowballing comes from the concept that little efforts done simultaneously, in several directions, would yield superb results.

Prepare ‘excerpts” of your article and hire someone knowledgeable on networking to post these excerpts and links to your article in several online sites; we call this also forum posting. Writing a brief but interesting summary of the topic would encourage more readers to click the link to your original article.

3.      Through an online community

You can pay for an ad spaces in an online community to advertise your article.  Select a site that has a large following so your article’s exposure is increased.  Examples of these sites are entrecard, adjitize and CMF.

4.      Through buying links or link exchange

Choose sites which have high Alexa ranking and GPR and exchange links or buy links from them. There are sites offering precisely this service. The thousands of visitors in these sites may click your link too.

5.      Through blog commenting

One way of outsourcing without spending anything is to comment on blogs. Create your own circle of blogging friends who would develop a genuine interest in your article and promote it, even without monetary reward.  Comment sensibly and comprehensively. Contribute something positive to the post but avoiding generic comments like “great article”, “good work” and the like. 

To outsource your article marketing effectively, you have to take active participation in the process. Being open-minded and resourceful are important factors for outsourcing successfully.