Have you ever invested heavily in advertising, hoping to generate a significant number of sales from the thousands of individuals who visit your website or read your ads? Have you funneled money into driving traffic to your website, only to find that no one is purchasing your product? Perhaps you've been enticed by ads promising "10,000 visitors to your site for only $20". It sounds like a fantastic deal, but the reality is often disappointing - a handful of visitors and no sales. The issue lies in ineffective customer targeting. Your customer base is too broad, and most of them are not interested in your product. The key is to focus on the individual who wants, needs, and craves your product.
Empathize with your customers: There's a saying that goes, "You must walk a mile in my shoes before you can understand me." For instance, if you're selling a weight loss product, your target audience should not be slim individuals, but those who are overweight.
Create a customer profile: Who is your customer? What are their wants, needs, and concerns? Try to understand what motivates them. Then you can identify what benefits you can offer and what concerns you can address. For example, let's create a profile of an overweight individual:
Develop a product that meets these needs: Always refer back to your customer profile as you write for your site. Expand on the points that align with your product and what it offers. As you begin writing, new ideas will naturally emerge, but always keep them focused on your target customer to ensure you stay on track with what your customer wants.
When you start writing the copy for your site, always emphasize the benefits. Develop a theme for your site that focuses on this benefit and stick to it. For more on this, see the article, "How to Get Listed in the Search Engines – Developing a Theme-Based Site" (source).
Each page should highlight the benefits in the headline, drawing the reader into the content of your page. It should pose the question: "What's in it for me? Why should I spend my precious time reading this page?"
Ensure your writing is conversational, friendly, and personal, as if you were talking to a friend. Write from the perspective of what your customer wants to buy, not what you want to sell.
Deliver the content in a clear, concise manner, being careful not to deviate from the central purpose of what you promised in the headline.
Finally, make your customer want to click through to the next page or click through to your order page.
By identifying your target customer and crafting copy tailored to solving your customers' problems, you will no longer lose those that you have driven to your site. You have now created a purchasing atmosphere.
How to Master Google AdWords
Then most difficult aspect of marketing a new product orweb site is to find enough people that are interested in itso that they are ready to buy. Mastering Google AdWordswill enable you to drive traffic to your web site and startmaking sales immediately. You can create a Google AdWordcampaign in a matter of minutes and be making sales within24 hours.
Increase Web Site Sales with a SEO Proposal - Part 2
Part I of this article ... some of the points that should be included in a search engine ... ... Visit the ... section at the bottom of the page if you wish to get a copy of
Increase Web Site Sales with a SEO Proposal - Part 1
You can easily get confused by all the search engine ... ... and SEO experts that offer SEO ... It's hard to know who to trust or what should be included in a SEO ... I will
