Harnessing the Power of the Multiplier Effect in Digital Marketing

Understanding the Multiplier Effect

The Multiplier Effect in digital marketing can be categorized into two types. The first type involves a marketing strategy that replicates itself. A prime example of this is the distribution of a free e-book. If ten individuals download your e-book and offer it on their websites, and each of these ten individuals also gets downloads, your e-book could potentially be offered on hundreds of websites.

The second type of Multiplier Effect happens when one marketing strategy leads to benefits from another. A classic example of this is Link Exchange. If your website's link is featured on a hundred different websites, search engines will find your link when they crawl these websites. This increases your 'link popularity', which in turn improves your ranking in search engine results.

This type of Multiplier Effect often results in a 'feedback loop'. As your website ranks higher in search engine results, more people will want to exchange links with you. This leads to your link being featured on even more websites, further improving your search engine ranking.

However, not all marketing techniques have a Multiplier Effect. For instance, posting to Free-For-All (FFA) sites does not have a lasting impact as your ad disappears from the site after a few hours.

The Power of Ezine Articles

One of the most potent Multiplier Effects can be achieved through writing Ezine articles. The primary purpose of writing these articles is to get them published in Ezines, which can drive a significant amount of highly targeted traffic to your website. But the benefits don't end there.

When your articles are posted on other people's websites, you get free backlinks to your website, driving more traffic. This increases your link popularity, improving your search engine ranking and driving even more traffic. Eventually, your articles may appear in free e-books, further increasing your traffic.

Implementing the Multiplier Effect

Here are two ways you can start leveraging the Multiplier Effect:

1. Launch a Free E-Book

Start by collecting Ezine articles on a specific topic. Once you have about 25 quality articles on your chosen topic, contact the authors and ask for their permission to include their articles in your free e-book. Ensure that your e-book is closely related to the theme of your website and contains plenty of backlinks to your site.

To track the traffic from your e-book, create a duplicate of your index page with a different name, such as 'free-ebook.html'. In your e-book, link to this duplicate page instead of your homepage. This will allow you to check your web stats to see how many visitors are coming to your website from your e-book.

2. Write Ezine Articles

Turn the tips and knowledge you've gained from your online experiences into a series of articles. Give them catchy titles and submit them to article announcement lists and online article archives.

Think of your articles and free e-books as seeds. Scatter them around, and watch them bear fruit and multiply, harnessing the power of the Multiplier Effect in digital marketing.