Would you be ... in getting 10 times better results from your current e-mail ... ... the above is a ... figure, it sure got your ... didn’t ... most succe
Would you be interested in getting 10
times better results from your current
e-mail marketing campaigns?
While the above is a hypothetical
figure, it sure got your attention
didn’t it…
Though most successful marketers use
e-mail marketing as an income-
generator, only the ultra successful
are truly maximizing their profits with
it.
What sets them apart? And more
importantly, how can you create profit-
pulling solo e-mails that put thousands
more into your bank account fast?
It’s no rocket science. You’ve
basically got to get your readers
excited and give them a reason to
respond quickly.
There IS a simple formula to achieve
this. It’s nothing revolutionary, in
fact it’s…
...the same darn formula for writing
good copy!
Look, if you want to experience
increased sales from all your e-mail
promotions, start writing your solos
based on the age-old formula known as…
...AIDA!
The basics of copywriting must be
applied anywhere words are used to
gather responses, especially in your
e-mails.
Here’s a quick look at how you can
structure your messages using AIDA as
a guide:
1. A - Attention
Create subject lines that get your
e-mails opened. Think of this as the
headline of your ad as any good
copywriter would tell you.
Grab the attention of your readers by
using curosity, fear, happiness etc.
An example : “Have you heard about…”
Heard about what? They’ll want to find out…
Extend such attention-grabbers to the
first sentence or paragraph of your
message body to encourage further
reading…
2. I - Interest
Once you’ve got their attention, it’s
time to get them interested in your
message.
An easy way to do this is to simply
highlight or ‘create a problem’ they
may be experiencing. This puts them on
alert and peaks their interest.
For instance, you could highlight the
pains of how getting hundreds of spams
daily could affect their business, and
how there’re no good solutions in sight…
3. D - Desire
The ‘desire’ section of your message
is where you introduce your
proposed ‘solution’ to the problem
stated.
Fact is, people need solutions to
problems. To be an ultra-successful
e-mail marketer, your job is simply
to give them what they want!
4. A - Action
Getting your readers to take positive
action, to act on your message, is
probably the most important part of
your entire campaign.
But a high response rate is only
possible if you’ve created the flow of
Attention, Interest and Desire
successfully.
To encourage immediate action, you
should tie a specific deadline or
give ‘scarcity’ to the solution you’re
offering. For example, a 40% discount
for the next 2 days only. Let them know
that if they miss this deadline, the
discount would end and they would have
to pay a higher price for the same
solution.
Here's another tip to squeeze more
mileage from all your e-mail
promotions: http:/ inyurl.com/2soof
Use the AIDA formula today in all your
e-mail campaigns, you’ll love the
phenomenal results and extra profits
from doing so!
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