Email continues to be the foremost marketing technique used by internet marketers today. Advances in technology have brought these long utilized tools to the marketing mainstream.
Planning to carry out a bulk email marketing campaign? Beware! Bulk email marketing could lead you into trouble if you are not careful enough. How? Well it's that slang word again - 'Spam'.
Before starting on an email marketing campaign it becomes almost inevitable for you to know what spam is all about and how it is related to bulk emailing when you actually don't have anything to do with it.
So what is email spam?
Spam is a form of unsolicited promotional email which is sent in large numbers to people without their permission. So your bulk email marketing according to this definition can very much be compared to spam! So now what?
Well, you will be happy to know that not many countries have strict laws against spam and depending on the normalcy of email content not many people get so annoyed by junk mail as to report it to authorities. But of course anything's possible and it's always better not to take chances. So here are some tips to carry out a bulk email marketing campaign in the safest way.
Tips on bulk email marketing
· Always go for permission email. What's that? A permission email is a form of solicited mail that the recipient has requested or opted for. Ways to make people opt into your email is by providing opt in space check box in your websites, advertising through other newsletters etc.
· Keep the content of the email as low and to the point as possible. Most people get don't read longer mails and get annoyed if the emails have more content that use up more email space
· Avoid attachments as far as possible. Attachments take more space and are seldom opened
· Provide a working opt out option in the email. Providing an opt out box or service is the best way to avoid your mail from being framed as spam
· As a best measure avoid sending html mails. Html mails generally don't load/open easily and are space grabbers that most people don't like. Although you can have an option in your first mail regarding Html email
· If you decide to provide links in your mails, make sure they are working and not broken
· As far as possible try and address the recipient by his name
· Always mail to a targeted audience
· As a safety measure avoid buying email addresses from any vendor. Most of these email addresses will be far away from your target audience and the risk of your mails being termed as spam increases
· Decide on a subject line that is short and to the point. Personalize the subject it possible
· Go through CAN-SPAM guidelines and try to get a rough idea of it
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Email continues to be the foremost marketing technique used by internet marketers today. Advances in technology have brought these long utilized tools to the marketing mainstream.
