Is your business investing heavily in marketing efforts, yet the returns are barely noticeable? The frustration of low response rates can be overwhelming. However, there's a solution to this predicament. Recent research indicates that businesses can significantly enhance their marketing outcomes by incorporating promotional products into their strategies. This approach works because promotional items offer a unique way to tailor a message to a specific audience or need.
A microbrewery, for instance, launched its new beer brand by distributing cork coasters imprinted with the product's label. Besides serving their primary function of protecting furniture, these coasters offered continuous brand recognition.
In another case, a film processing company used imprinted magnetic frames for a store promotion. The company reported a 22% increase in sales as customers loved the frames and shared the news with their friends.
During the late 1990s, many companies used promotional products to generate excitement for their millennium "bug" projects. One company aimed to foster enterprise-wide teamwork to upgrade computer systems. They used items like baseball caps, beverage containers, screen savers, and newsletters imprinted with slogans to remind employees of the program.
Marketers are also discovering that packaging plays a significant role. A building supply company, for example, sends prospects a t-shirt compressed into a brick. Another company sends clients a packet of gourmet coffee or tea inside a glass mug with the message, "Take a break on us."
On the internet, content providers have only a few seconds to capture a customer's attention. Promotional products are often used to entice customers to spend more time on their site. A survey by the nonprofit think tank Privacy & American Business found that nearly nine out of ten online respondents felt it was fair to provide personal consumer information to companies that offered them a "valuable benefit". Companies can greatly benefit from giving consumers their web address. Not only do they give away promotional products once the customers are on their website, but they also do so to attract customers online in the first place. Promotional products are essentially a walking hyperlink!
After reading this article, take a moment to observe the number of promotional products you encounter daily. Your calendar, a coffee mug, a notepad, or your favorite pen? The most effective promotional products are useful, attractive, unique, and of high quality. Combine all these attributes, and you have a successful program.
PromoAvenue.com provides business customers of any size, information, and ideas for improving sales, image, and profits through the use of promotional products. PromoAvenue has many programs designed to meet the unique needs of your business. Each program is designed to increase awareness, name recognition, and lead generation for your business. Promotional Product Programs, when used as incentives or rewards, will improve customer loyalty, employee morale, and productivity.
