Make RSS work for your web site

Syndicāte will be the first business-to-business event that will tackle the new and developing technology of RSS syndication for web content.

RSS stands for Really Simple Syndication. It's one of the hottest topics in marketing blogs, discussion forums and ezines. RSS has the potential to revolutionize publishing and marketing on the web because it is a powerful way of distributing content and can be used for a variety of applications.

An RSS feed eliminates the problems with email spam because the content is delivered directly to the desktop computer via an RSS Reader. If a person decides to subscribe to an RSS feed, the feed has the potential to provide a streamlined source of timely, focused content. The user doesn't have to deal with opening emails and potentially losing the message in a knee-deep pile of spam.

RSS is also used for distributing content across web sites. A web site may use an RSS news feed to stream in content from another site. (And every good web publisher knows that "Content is King.") The potential for marketing with this specific application of RSS is wide open. Even Google is getting into the RSS act -they are beta testing an advertising program on RSS feeds - the first of its kind.

With any new technology, there will be a period of testing while the leaders in this developing field discover what works.

The Syndicāte event will highlight some of the important aspects of RSS:

• Copyright issues
• Business Models - how to monetize RSS feeds
• Software tools and user interface
• Event driven syndication
• How to integrate RSS into current marketing strategies
• How to analyze RSS metrics
• To see a complete list of topics see Conferences Sessions