For just about any business today a web page is as necessary as a business card. In many ways, searching the web for local services has taken the place of searching the yellow pages.
For just about any business today a web page is as necessary as a business card. In many ways, searching the internet for local services has taken the place of searching the 411. As an added plus, creating a online presence for the purpose of bringing in clients is super easy.
Be Seen As An Leader: Numerous gyms and health clubs feature bulletin boards that are plastered with posters and fliers from numerous local fitness instructors, many with contact information. Yet business cards and fliers with pull-off chads only go so far with describing the value offered. Posting on these free bulletin boards plus having a web address to send potential prospects to a website or blog gives the feeling of a real professional operation.
Grab A Catchy Domain Name: Internet users knows Yahoo and Google as well as they know certain brands of soups and mouthwash. These are catchy names that stick and are not too long to type. Granted, there are some rather humorous ones.
But keep in mind that www.dontbeagirlyman.com is both a little long and taken. Ten years ago this domain name might have been available. However, not all these domains are purchased or even in use.
One way to secure a catchy url is to sit down and think up a list of possibilities. Then, search the domain name registration sites and examine which possibilities or variants of them are available. Domain names with a .com are preferred to optimize the professional heir of the domain name.
Create A Web Page: Your web page is like a business card. For that reason, it should look clean, crisp, and professional. Pure text sites are best left to the mid-90s as well as cheesy clip art, like animated images of bouncing balls or guys pumping iron. Don't use these, they won't help your image.
There is a fine line between not enough graphics and too many. Too few makes it look bland. Too many images means that users with slower connections will require more time to display the site, which is a deterrent to some potential clients. Add images to enhance the page and not confuse the surfer. Remember content is king.
A site with easy navigation to other pages on the site is also a good standard. Be sure to emphasize specialties and proven results. Testimonials will help as well.
If building a web page seems too technical or intimidating, don't worry. There are lots of opportunities to launch it. Many web developers can build your website within a budget that could include bartering for personal training services. I would recommend using a word press blog. Word press is easy to setup, easy to maintain, plus google loves blogs which will bring you loads of free traffic.
Market the Website: Once your website is launched, it is time to promote it, and bulletin boards at local gyms and spas is just one way to attract local clients. However, be sure you site is added to several search engines and is on the first page of results. Again, a web developer may be helpful with this task.
Search engines like large sites. So the more pages you have on your website the more “Authority” your site has. Build a blog, and add pages consistently to dominate the results page and create an endless supply of new customers.
Learn Tricks of the Trade: Hard work, determination, and a presence on today's information superhighway are fundamental to becoming a renowned fitness professional. There are also many secrets and tricks to this profession to jump start a new or existing career.
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Fitness Professionals - Build Your Fitness Empire Online
Millions of smart business owners owe their success to the Internet, and the recent increase in fitness awareness has created a HUGE marketplace for health products and services. Are you ready to take your love for fitness and turn it into a profit and a sea of satisfied customers? If so, then you need to keep reading!
Why A Fitness Professional Needs A Blog
No matter what business you run, you must have an Internet there is now way around it. Because of technical advancements, most business is acquired through traffic to a website, blog, or other informational and convincing web site. No business nowadays, especially a personal training business, can make it by paper ads and word-of-mouth alone.
