It has been a long time since we talk about “content”. As on my previous discussions, I have emphasized often that content drives traffic to your site. Needless to say, we already knew about this. But what exactly are the ways that make content valuable?
It has been a long time since we talk about “content”. As on my previous discussions, I have emphasized often that content drives traffic to your site. Needless to say, we already knew about this. But what exactly are the ways that make content valuable?
Are you familiar with the concept of long tail? I mentioned this concept before on my post titled, More Web PR Dilemmas, wherein the concept was used in acquiring participatory readers on blogs. The same long tail concept is also popularly used in web marketing nowadays.
Generally, the term long tail was based from statistical graph, which later on was used by Chris Anderson to show its greater importance in marketing. In this article, Design and the Long Tail, it explains, “The Long Tail, as Chris describes it, is an entirely different animal than the body of retail. The Tail has emerged with the internet economy as an infinite shopping mall of niches.”
Basically, when we look at the parts of the graph, which has a massive body (representing the mass market) and a “long tail” (represents niches of smaller population), the long tail has equal and possibly more potential customers than the body.
In short, finding special and unique niches is better than diving into popular ones. This is also true when it comes to creating contents for your site. A related post on Content Done Better Blog has good explanation on this:
Long tail theory can be applied to search engine results, too. If you take a popular keyword, log the searches made containing that keyword, and graph the results you are going to get something very similar to the graph above.
There is going to be a mass of searches just for the keyword and obvious 2-3 word phrases using the keyword. Then, you are going to have a precipitous decline in the amount of searches using other strings that will result in a long, flowing tail.
So, you can fight for that traffic in the body, but it’s going to take some work. There’s a lot of competition in the body. You can also start mining the long tail for traffic.
If you’re still not getting the whole idea of the long tail concept, the fact remains simple: Produce valuable, useful, and quality contents that are both concentrated on (1) your site’s overall theme/topic; and (2) slightly related (unique) contents. A content-rich site focused on the site’s overall theme/ topic also acquires rich popular keywords all over its webpages. Likewise, a content-rich site with different, but slightly related contents will have “niche” keywords on its pages. If you’ll follow this step constantly, you’re sure to have desired traffic on your website. However, the effect of the long tail will only be seen when your website has acquired tremendous number of quality contents. Therefore, you have to update your website often to really make your “tail” long.
Original article source: http://onlinepr.gbwatch.com/online-pr/118.html
The Politics of the Third Gender: Gay People in the Workplace
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