Money and Marketing: 5 Ways Being In a Master Mind Can Pay Off

When I first started my business I knew I needed help but I had no idea where to go or who to ask. Perplexed, I kept trying networking groups, teleseminar programs, at one point I even considered some of the traditional government-run small business centers.

I felt like Goldilocks. Each option was either too stodgy and “brick and mortar”-based, or felt cheesy. Plus, many of the avenues I researched seemed focused on slow growth, charging by the hour and other business no-no’s that I knew weren’t right.

Finally, while attending an event a few years ago, I was introduced to the idea of joining a high-end Master Mind. I watched in fascination as more than a dozen people signed up for a program that, at the time, seemed “priced to the nines.”

Intrigued, I did my homework and found out why being in a high-end Master Mind pays off. Frustrated at the slow growth in my own business, I gulped, filled out an application and joined a high-end program. Within 90-days I had tripled my income. Coincidence? I don’t think so.

Since then, I’ve been a believer! Now, not only would I never not be in a high-end Master Mind, but I’ve become a recognized expert at leading my own Master Minds, plus teaching my clients how to add this profitable income stream to their business.

Here are my personal, top 5 ways a Master Mind can pay off for you. Plus, the #1 “no-no” you must never do when joining a Master Mind.

Tip #1: Join A Master Mind With Members Who Are MORE Successful Than You

Your ego may not like this but if you’re going to get the maximum value from a high-end Master Mind, you must surround yourself with others who have walked the path ahead of you. And please don’t worry that you won’t “have anything to contribute.”  As long as you show up powerfully and authentically, you’ll offer plenty of value to the others in your group.

Tip #2: Choose Your Master Mind Leader Carefully

My mom taught me to always learn from the best. Which is why I carefully choose my Master Mind based not only on the successful track record of the leader but also on whether I resonate with their energy. I need to know they’re going to push me beyond my comfort zone, challenge me to stretch into new levels of success, but do so in a way that feels supportive and collaborative.

Tip #3: The Bigger The Investment The Bigger Game You’ll Play

I’ve always invested more than I thought I could “afford.” Reason is, if the amount you’re investing doesn’t take your breath away (at least a bit!), you won’t take the program, or yourself, seriously. Simply put: the more you invest, the more you implement.

For example: last year I invested 6-figures to be in a Master Mind. Believe me, that took my breath away, big time! Making that leap caused me to immediately step up, raise my fees, launch a new program, then launch a high-ticket info product that had been languishing on my to-do list for months. That launch alone turned into a multi 6-figure pay day.

Tip #4: Be Willing To “Undo Your Knitting”

Being flexible and having a beginner’s mind will help you stay open to the creativity and feedback of your Master Mind group. It’s not unusual to go into a Master Mind with one business but come out with another. What’s both powerful and cool about this is that the business you end up with is the one you knew in your heart you wanted to create in the first place, but were afraid to.

High-end Master Mind members will instantly see what’s possible for you, what your truth is, and where you may be hiding out. Not only will they call you on your “stuff”  (ahem), but they’ll help you with ideas and resources to make your product and program launches succeed far beyond your current vision.

Tip #5: Focus On The Transformation You Desire, Not The Amount Of Time Invested

A high-level Master Mind is not the place to be looking for the “super size me” option. While I highly recommend choosing a program that includes private coaching, the amount of coaching included isn’t what will produce the transformation you desire. What will, is the collective ideas, feedback and “pull” forward you get from the group.

The Biggest “No-No” In Choosing Your Master Mind Program…

You must pay to play. Creating a Master Mind where no one pays does not pay off. There is simply no substitute for stepping up and investing in yourself in this way. Stepping up creates a powerful transformation within you that immediately shows up for you in your business.

Last tip on how being in a high-end Master Mind pays off? If you want to offer these types of programs in your business (and I highly recommend that you do), then you must be in one yourself. Otherwise, offering your own won’t give you the experience you need, nor will it be authentic.

Considering that my clients routinely end up bringing in six figures per Master Mind program they launch, the investment in participating in one themselves is truly a wise one!