To stand out in today’s busy marketplace, you need to capitalize on what makes you as an individual unique. In other words, you don’t need to focus on the product or service, but on YOU, the owner, the CEO, the practitioner.
To stand out in today's busy marketplace, you need to capitalize on what makes you as an individual unique. In other words, you don't need to focus on the product or service, but on YOU, the owner, the CEO, the practitioner.
Your business is a direct reflection of you and you need to own your greatness and have that come through in your marketing. Even if you have 15,000 employees, you founded the company. It was your vision and your juice, so your energy needs to come out in your marketing.
So how do you capitalize on your uniqueness? Start by asking yourself this question: What do clients, friends and family compliment me on? This has nothing to do with testimonials; it's a whole other layer. It's capturing the essence of what people compliment you on and respect you for.
Why is this important? Because people want to know you and who they are doing business with. And your ideal clients have certain things they want to know about you.
I'm not just talking about your biography here. It's more than that; it's your story and what makes you unique and has you doing the work you are doing.
Here's an example: If I'm looking for an acupuncturist, and I have a child who is dealing with asthma, and I read someone's story who says something about that or something along those lines, I'm much more likely to give them my business.
One of the things I've really started to own and share is that I work part-time and spend Mondays and Fridays with my daughter being mom. And I've had the best year yet, tripling my income. That really resonates with a group of my ideal clients out there. They are moms and dads and think, "I want to work part-time and do that too."
Think about how you can translate more of who you are into your marketing. If you are a small business owner and you're not adding in the juicy layer of who you are, you are missing an opportunity. In this culture right now, it is more important than ever to own your greatness and stand out.
Entrepreneurship – The Road Less Traveled
I believe that life is a journey, and just like any journey, it has some bumps in the road along the way. For me, those “bumps” came in the form of three layoffs in two years. I thought, “This is my life. I need to create a way for it to support me and bring me freedom and joy.” So… I started on that journey of entrepreneurship.
What I Learned From A Glitch – And A Rabbit
How did I learn how vital it is to be conscious about your marketing? By working with entrepreneurs! In fact, it's the core strategy behind what I teach, and it’s why I named my business Conscious Marketing. But here's where my head got in the way of my heart: I had an extensive marketing background. I played hardball with some of the top advertising agencies. I thought I had it going on! I didn't think I needed any help from a coach or a mentor, because I already had all the answers. I was wrong.
Everyone Needs a Soapbox!
I was kicked out of corporate America. Literally. I was let go three times in two years! It was difficult at the time, but now I see - the struggle had a purpose. Because of that trial, I found my true calling: helping business owners find their voice, get on that soapbox, and attract in their ideal clients like moths to light.
