Postcard Marketing and Mailing List

Right mailing list contains the name of your prospects. It helps you to save your money. The direct marketing mailing list is the key factor of successful marketing campaign. It is a major point to consider where marketing ROI is the key concern in a small business. There is no other form of marketing that allows you to send your marketing message only to the interested people than postcard marketing. That’s why it is the cheapest form of marketing.

Let’s review some main factors;

•        List of existing consumers who have inquired previously about your direct marketing campaigns

•        List of people who have received free gifts from you

•        List of people ready to buy your latest products

•        Avoid people who can’t afford your products

What are the types of mailing list?

You create your own direct marketing list

The mailing list that contains the names of people who have real interest in your business called in house mailing list. This mailing list is the strongest because there is no chance that people in the list have no more interest, or their contact information is fake etc. That’s why it is always recommended that you should create your own mailing list – if possible.

A response list contains the name of people that have done something. Simply, this is the list of people who have interest in your products and services. The people, who have inquired and asked about your products and services previously.

This is the lists of people who have not respond you but inquired about the same business line products in your area. Through this list, you can get those people who have at least warm. You can purchase this mailing list from a company; broker or magazine owner.

This is the list of people when you make your mailing list apparent and separates your prospects contact information according to it’s features.

As you can see, a right mailing list can do magic. Just you need to create it prudently. It is also recommended that you update your list from time to time. So, it is your responsibility to create or own right mailing list before launching your direct marketing campaign.