Would you like to get your new or existing Internet business moving nearly at the speed of light? Do you know what is required to get your business noticed and how to build your personal credibility fast, making clients secure enough to purchase from you over the Internet?
The Simple Answer
The primary answer is putting potential clients in a comfort zone relative to your product quality and your reputation as an authority in your marketing niche.
One Solution
Market it on television. There are many ways to do this, such as Infomercials, guest appearances on talk shows like Oprah, short form (1 minute and under) TV commercials, long form (2 minutes up to 30 minute infomercials), and etc. Most online businesses can’t afford the expense of these types of advertising or have products that target a specific niche that just doesn’t fit in the above media methods.
The secret is to find a JV (Joint Venture) partner who is marketing on TV, targeting your product niche, and interested in your product offering. One example is the national cable television show “The Screen Savers,” (replaced by “Attack of The Show”). If you have a new or dynamic computer related product, such as hardware, software, or training materials (like the “Little Professor” series), you could get tremendous exposure by presenting your product on their show. Again, the cost is often an obstacle, though some . There are ways around this problem.
Find a media that will work with you for a percentage of the profit and provide ALL the production and airtime costs. Who offers these types of shows? Local Indie (current term meaning Independent) producers that provide programming on your local cable lease access stations. This is NOT the Public Access non-commercial stations, but programming on a legitimate commercial station. Local cable TV networks usually have at least one station enabling them to sell low cost quality airtime to Indie producers. Call your cable network and ask them for referrals of local producers and to list any locally produced shows.
Often, there are local business, music, talk, and variety shows that could feature your products. The producer would make the interview or TV commercial and insert it into his TV show, for a percentage of any sales, at no upfront cost to you. You receive double benefit from this approach. The first is possible sales. The second is instant credibility, providing you material to use for future promotion as a video presentation on your website and on CDs and DVDs for direct mail. You can even beef up your personal online BIO (Biography) adding to your credibility as an authority in your chosen niche. Once you accomplish this successfully, you may locate other Indie producers nationwide, producing similar TV shows and offering them the same concept. Possibly, you can use the original interview or commercial from your first show to eliminate any additional production costs.
Are these ideas really attainable or just theoretical? The answer is, it’s being done everyday, across the nation. What is a great way to locate Indie producers across the nation? Visit http://www.indieclub.com and http://www.mindy.combecoming a member for free. This will give you access to considerable free related information and thousands of Indie producers. Contact them with your offer. Also, new online television stations and networks are springing up with instant video presentation capabilities that may represent your product as an affiliate or feature your product. You can locate these through major search engines. A little creative thinking on your part can give you a competitive edge in the Internet marketplace.
Bob Dean Stanford, aka Maverick – will host “The Maverick Entrepreneur” TV show scheduled to air in September 2005, targeting aspiring and established entrepreneurs. He specializes in Internet affiliate marketing and newsletter publishing through cable TV, online video and radio presentations. Subscribe to his FREE newsletter “The Maverick Entrepreneur” at http://maverickentrepreneur.com or email maverick@maverickentrepreneur.com
