Press Release and Article help your website to get more visitors, especially when you are promoting special event or program, as PR is similar to newspaper or journal, which normally lives short life, but they are very popular during their life span
Your website, is different and could be compared to museum, which stores and demos permanent expositions. Article serves similar purpose as press release, however it has its specifics, as article is typically qualified as “community service” to your product consumers and doesn’t has advertising info in its body, however some ads are admitted in author bio section
1. Web site ranking boosting. It is known that the more links you have to your web site – the better, however the best links are from the similar contents websites or web pages. In the case of PR or article, the contents is yours and supposedly related to your website – so these are the best links back to your website
2. Articles syndication – helping you to get to the top. If you write really brilliant article – this will be noticed by publisher community and through the syndication mechanism, your article will be distributed to multiple media portals by their editor choice. Press Releases are also sometimes are syndicated, but due to PR nature and product marketing content – it is less popular than it is for articles
3. Video Press Release, article or news. This is rather the question of technology and technology paradigm shift – movie and short video rollicks will be more popular as time advances and search engines, such as google, yahoo, msn will be scoring higher the pages with video applets. You can try to rank in google materials, published on youtube to understand that even now video news are scored very high
4. Search Engine Optimization or SEO. Typically this is referred as something that you do on your website to let it go up in page ranking. You should consider to submit all your press releases and articles to external portals as well as to publish them internally on your own website. If you add all the materials to your website – you enrich its contents, especially if you do it in your core business product lines direction
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