Promotional gifts and items are perfect for promoting your company at a whole host of occasions and events, but it's important to select the right ones for the right occasion.
Choosing a variety of promotional items — so that you have items on hand that will be appropriate for a range of different occasions—is an important concept. You won't give the same business gifts for clients and business associates, too. However, you'll want to keep in mind that paper products and smaller desk top items may not be appropriate items for business associates. It's often worthwhile to personalize your business items, too. Add some gourmet coffee or tea to a gift of a promotional mug, for example, and package the gift attractively, to make it more personal.
Trade shows and exhibitions are occasions where you really want your promotional items to stand out and grab some attention. At these events you'll need to invest in some “bait” items to attract attention to your exhibition booth. Bait items are typically large or colorful, with moving parts or items that can be manipulated in some way. It's also important to choose items that fit the theme of your company—if you're in the IT industry, for example, give mouse mats or USB drives rather than a pen pot or beer mug!
Purchase incentives are items that you'll use to increase your sales. For example, you may offer free items with orders worth over a certain amount, or you may want to create a purchase incentive program that offers a free gift after a certain number of purchases. In these cases it's good to have a variety of purchase incentive items of different values, so that you can have several different incentive levels. For example, offer a small free gift such as a key ring with purchases of ¤25.00 or more, and offer a more expensive gift such as an attractive promotional mug or mouse mat to go along with the key chain on larger orders. There is no limit to the types of items you can offer here, and you can even allow your customers to choose their own item—for example, give them the choice between a mug or mouse mat for their free gift.
Items for special occasions—such as a gift for a client who places a very large order or signs an important contract, or a gift for a client or staff member who is celebrating an important occasion in their personal life—will typically be much more valuable than any other type of gift. A good bottle of wine, personalized with your company logo, an executive pen set, or another such item can be a great gift on these occasions.
Promotional Pens - Adds Value To Your Existing Product
Promotional pens are very effective marketing tools. They add value to your existing products and services. Whether you have launched a new product or services or your brand is yet to get the required recognition, you can offer them to your customers as incentives to make your brand name a house hold name.
Promotional Pens Are Like Mobile Miniature Billboards
Promotional pens are very effective marketing tools and help you achieve your target in time. They are like mobile miniature billboards. They attract the attention of the customers instantaneously and create a desire in them for buying your products and services. They also offer more advantages than all other mediums of advertisements.
Promotional Pens Are Effective For Direct Marketing
Promotional items like calendars, DVDs, pens, pencils, keyrings or even stress balls help your prospective and current clients to remember your name and hopefully your uniqueness. It is an ideal marketing strategy that works with even small businesses with low marketing budgets. Pocket calendars are another affordable promotional item that you can give out early in the fourth quarter of the current year. However, promotional pens are considered the most effective advertising items.
