With few exceptions, print advertising is wasteful for small to mid-sized businesses. It’s true even when the return on advertising is positive, as there’s a more cost-effective alternative: publicity.
With few exceptions, print advertising is wasteful for small to mid-sized businesses. It’s true even when the return on advertising is positive, as there’s a more cost-effective alternative: publicity.
Print advertising is expensive, lacks credibility, and often ignored.
Publicity is cost-effective, has strong credibility, and gets much more of readers’ attention.
Where editorial content is what people buy newspapers and magazines for, ads are ignored by most consumers and the claims contained in the ads carry little creditably.
The cost difference can be quite staggering. Good publicists often generate media coverage at less than 10% of the cost of the same space if it were purchased as ad space. Some PR agencies charge for results only, foregoing retainers and hourly rates, see for example www.PublicityGuaranteed.com
How much can you save by getting exposure via publicity rather than advertising? It’s easy to ascertain by posting your objectives on www.AllPublicists.com, free of charge, and evaluating bids of multiple publicists.
Large Law Firms Lose Business to Smaller Rivals
The law profession has once been regarded as one of the most lucrative in the world. Now, many lawyers are barely hanging on to their businesses – and it’s all thanks to the tightening grip of the credit crunch.
Applying Google’s Methods to Publicity
Google made the pay-for-performance business model the new standard of online advertising. The model’s success made Google into one of the most valuable companies on the planet.
Google Approach Applied for Publicity
Google (NASDAQ: GOOG) turned the pay-for-performance business model into new standard of online advertising. Success of the pay-for-click model made Google one of the most valuable companies on the planet.
