Search Engine Method and Strategy in last 10 years for Indexing of WebPages

Search Engine Optimization term came into effect in the last decade due to reach of internet to millions of people and availability of smart devices in affordable prices. SEO is itself interpret its meaning i.e. to optimize or improve according to the search engines like Google, Yahoo and Bing all over the Globe.SEO is totally depend on the keyword (i.e. we call organic search) search by people in the search engine.People put the words in the search box according to their requirement and search engine provide the required information from the database, The website that include the word related to search (i.e. we often call in internet marketing as keywords) is came into list one by one in search engine .The Websites are increasing on world wide web in huge quantity, therefore it required for search engine to improve their method to index such large numbers of websites. It is very difficult to put every website link onto first page of search engine and their appearing order.Therefore to provide correct information in arranged ways, Search Engine like Google fix some criteria on which the website are appear in search engine as following:(A) On Page Optimization:        It include website content and structure, the following factors are:1. Content Quality: The content is present on every webpage of different website, But search engine give preference to those content which is well defined and easy to understand to the user.2. Content Quantity: Quantity not always matter, but good content having sufficient information indirectly have good quantity.3. Keywords: This is the major tool to index the webpage on first page in search engine, Most of the SEO Company emphasize on keywords to improve the rank of website.4. Sitemap: There are so many WebPages which is difficult to analyze one by one. Therefore for better way is to get all information on single page so that the search engine get the required information.5. Google Webmaster Tools: The submission of websites in different directories is difficult. Therefore to ease this thing Google webmaster tools help to index in major search engine Google.

(B) Off Page Optimization:The off page is to work for website but not on it, but on another website from which we get the links(i.e often called Back links), The following factors are:1. Article Writing: In SEO we wrote on particular product and putting the write keywords with easily readable content for user and submit it to Article Websites.2. Press Release: When company launching new product, Its details is put in information and submitted to press release websites.3. Forum Posting: In this we share and gain information on products.4. Content Scaling: Submitting the documents in pdf or other formats to websites like slideshare.