SEO for chiropractors can be the difference between success and failure of a new practice. Here are a few simple tips that you can try to boost the ranking of your practice's website.
Did you know that just about half of all adults use the Internet in order to find and evaluate healthcare professionals? This means that your web presence as a healthcare professional can directly impact how successful your practice is!
So how can you use marketing and SEO to improve your ranking as a chiropractor specifically? In this post, we’re going over SEO for chiropractors along with a few simple things you can do to improve your overall strategy.
Focus on Local SEO
When searching for a doctor or a chiropractor, most people do regional searches. What does that mean? Instead of searching for “chiropractor” they’ll search for “chiropractor near me” or “chiropractor [insert city and state here.”
Knowing this, you need to take advantage of that local SEO and those local searches. If you’re in Massachusetts and own a Weymouth chiropractic clinic, for example, you want to make sure to include things like “back pain Weymouth” and “Weymouth chiropractor” in your keywords, on your website, in your blog posts, and more.
This allows patients in your area to find you. If you are using more generic and non-local terms and people looking for a chiropractor 5 states over find you, that doesn’t help you or them. Focusing your website, keywords, and content on local SEO is the best bet for chiropractors and other healthcare professionals.
Do Your (Keyword) Research!
Speaking of keywords, you need to do keyword research to understand how patients are finding your website, what keywords people are searching for in your area, and what keywords you want associated with your website that you can feasibly rank for.
For example, if you specialize in sports medicine, check out keywords like “sports chiropractor” or “sports injury [inset location here]”. If you specialize in treating certain conditions, include those conditions or disorders in your search.
Also be sure to optimize these keywords for your geographical or regional location to keep aligned with your local SEO.
Chiropractors also often use keywords that relate to their services or treatment methods. Things like “spinal adjustment”, “neck pain treatment”, “spine decompression”, “physical therapy”, and more can be further optimized to your local area to really represent you and your practice.
Once you have your list of keywords, you can start to incorporate them throughout your site on pages, copy, alt tags, meta descriptions, URLs, blog posts, and more. This will help you site appear when potential patients search those keywords, which can boost your rank and drive traffic to your site.
Social Media
Social media is a huge part of SEO. You might be thinking, “what place does a chiropractor or a doctor have on Instagram, Twitter, etc?”
Social media can help you link back to your website, gain exposure, traffic, and basically get your name out there.
Instagram and YouTube are especially popular for chiropractors in particular. People have a fascination with chiropractic care and love to see video demonstrations of techniques, adjustments, and more.
Take the Instagram account @drcody_dc, for example. He has over 220,000 followers on Instagram where he mainly showcases short videos of chiropractic adjustments and “cracks.”
This allows patients to see the doctor at work as well as the relief and positive testimonials of the patients featured. This boosts brand recognition, trust, and shares on the Internet, which can boost your SEO ranking and overall traffic.
You should be on all of the big social media platforms: Twitter, Facebook, Instagram, and YouTube especially.
Get on Directories
Local and national directories can boost your ranking on SEO. Yellowpages, Yelp, Google My Business, Bing Places, and Apple Maps name just a few of the hundreds of directories out there. You could also get on local ones like eLocal and ezLocal.
This does a few things for you. First of all, it allows you to insert a link to your website (called a backlink), which can greatly improve your SEO ranking. You can also add short descriptions of your practice to include your keywords and local information.
This is a super quick and easy way to both boost your rankings, get some backlinks, and make sure accurate information about your practice (hours, locations, services, etc) is out there for your patients to find!
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