Shocking Fact Every Entrepreneur Needs To Know

One day when I was doing some research on-line I discovered a statistic that was so shocking I felt compelled to share it with other entrepreneurs. I was reading a study posted on the website of a very reputable marketing source. Being in the business of helping others market their businesses more effectively, this information was most unsettling to me.

The research proves that the average salesperson, business owner or entrepreneur lost out on 75% of their potential income last year due to one thing and one thing alone - poor marketing skills. Based upon this fact, I would like each reader to think about what he or she earned in 2005. Jot that figure down. Now multiply that figure by 4 and record the result. This is what you could have earned, should have earned and deserved to earn last year. The only problem is that you did not possess the proper skills to generate four times more business.

Over the years, I have worked with thousands of sales people and entrepreneurs from coast to coast and around the world. I have found that they are all in the same boat. That's why it is my passion to empower them with the skills they need to earn what they deserve. In an effort to empower entrepreneurs worldwide, I have created a free weekly newsletter and free 60 minute CD containing valuable tips and strategies that can be used to help people market more effectively. Sign up by visiting http://www.PowerfulProspectingTips.com.

I would like to share one simple strategy that you can implement right away to increase their sales. Did you know that people do business with people they know, like and trust? Yet most often when we meet a new prospect, we talk about our business. Let me ask you, can people get to know you when all you talk about is your widget and all of its bells and whistles? Can they get to like you at all? And most importantly, can they begin to trust you? The answer is no, certainly not.

It doesn't matter if you are speaking with someone one-on-one or giving a presentation in front of a group. The key is to build rapport instantly with your audience. So the next time you approach a new contact, talk a little bit about yourself, not your product or service.

Here’s an easy template to follow to help you build instant rapport:

1. Introduce yourself with energy and enthusiasm. 2. Talk about where you are from (country, state) and how long you've lived there. 3. Next, narrow it down to things like what part of town you live in, your spouse, children, family, etc. 4. Now speak briefly about what you do - the key here is to intrigue the prospect so they want to learn more.5.  Lighten things up and give an opportunity to build rapport by sharing what you enjoy doing in your free time. 6. Ensure you set a follow-up appointment by using the five magic words: "How Can I Help You?"

By using this one strategy alone, soon you will be on the road to earning the income you could have earned, should have earned and deserved to earn last year. When I do this exercise at my free seminars, it is wonderful to see how people bond within minutes and learn things about each other that they never would have had they just presented their business. This instant rapport creates a powerful connection which often leads to floods of referrals and new business.

The #1 key to more business is this simple: They are really buying you, not your product or service. So take off your shield of armor and let people get to know YOU.

To receive my free weekly sales and prospecting tips newsletter and free 60 minute CD which features 7 key non-traditional marketing tips to help you grow from local to global in six months or less, please visit http://www.PowerfulProspectingTips.com.

Freedom Builders Ann Preston 770-452-3324