Sometimes the Magic Just Works!

Have you ever been wildly successful in something you've done? If you haven't, I'm sure you know someone who has.

Quite often in the world of home based businesses, we're supposed to believe that we can duplicate the successes of others. In fact, that's what a large portion of the marketing we see these days is done on.

It appeals to our baser instincts. Regardless of what it appeals to, however, there still lies the problem that we must take whatever software, advice, or program that we've been sold and use it for our success.

Quite often, however, there is one fatal flaw with what we've received -- the person who sold it to you happened upon his success and couldn't duplicate it if you gave him a million dollars!

Now, that's not to say that all programs or systems you might buy into are flawed and won't work. To the contrary, I believe that some of them will work but if you don't spend a little bit of time investigating how will you know for sure?

Quite a few people will throw good money after bad buying program after program hoping that the next one will make them successful. I know I've been guilty of this in the past. Eventually they'll give up in frustration and claim, "This Internet stuff doesn't really work!" Replace "Internet" with whatever the new scheme of the day is and you've got what they're saying to all their friends.

So how do you avoid this problem? It's actually quite simple.

The first thing you need to do is come up with a system. Now, a system is nothing more than a set of processes that you'll follow every time you do a particular process.

For instance, if you clean your kitchen in this order every time you've got a system:

1. Put dishes in dishwasher


2. Wipe counters


3. Clean floor

But does that system actually work? That's where tracking comes into play. If you know exactly what you should be doing and you're actually doing it then you can track the results of what you've done.

The next part is where the beauty of a system comes into play. You are not locked into doing that particular system forever. In fact, I'd recommend you change it from time to time. But what you need to do is test this system alongside your new system and see which one performs better.

You're basically playing the two systems against each other to see which performs better. And, as long as you adjust, your processes will get better and better as time goes along.

That's what successful marketers do. In fact, you can see this in place with folks who run campaigns with Google's AdWords program. They'll run an ad side by side just to see which one performs better.

They put a system in place, test the results and above all - track everything they do. If you do the same with your systems, you'll probably find areas to increase your income that you never even thought of before!