In the vast expanse of the World Wide Web, there are more websites than there are people on the planet. As a website owner, you are vying for attention with billions of other sites, each seeking their share of web traffic. To stand out, you need a robust marketing strategy that employs a wide array of tools and tactics. I have recently devised such a strategy for my own online businesses, and the results have been nothing short of remarkable. I've named it the "Aggressive Marketing Strategy" due to its relentless, all-out approach to marketing.
Previously, my approach to promoting my site was disorganized and sporadic, resulting in inconsistent traffic and sales. However, since implementing this new strategy, I've seen a steady increase in traffic and a significant boost in sales.
The first step in this strategy was to dedicate a portion of each working day solely to submitting ads. This is a daily task, with no exceptions.
The second step involved maintaining a detailed log of all my search engine and ad submissions. This log includes the site's name and URL, the ad copy, the date of submission, the ad's duration, and the resubmission date. This step is crucial to avoid over-submitting (which could label you as a spammer) or under-submitting (which could prevent you from reaping the full benefits of these sites).
The third step was to expand my marketing toolbox. Previously, I had limited my marketing efforts to Free For All (FFA) pages, online classified ads, and occasional ezine ads. I broadened my approach by adding banners, links on other sites, numerous ezine ads (both free and paid), joining and mailing to several opt-in email groups, and even some offline advertising. I also increased my use of the resources I had been using.
The fourth step involves constant monitoring of my traffic and tracking the results of my various ads. If a particular ad resource isn't yielding results, I discard it. I am also continually adding new marketing tools to my arsenal.
The final step is the most rewarding. I get to watch as my traffic and my bank account grow.
The key to this straightforward yet effective strategy is consistency. If you have the self-discipline to stick with this regimen for a month or two, you will never lack traffic to your site.
Here is an article from Forbes that discusses the balance between organic and aggressive marketing strategies. And this blog post by Neil Patel provides 21 strategies to drive more free website traffic today.
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