Test Your Marketing Strategies & Systems Or Fail...

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Test Your Marketing Strategies & Systems Or Fail...
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Duncan Carver
Copyright 2003
http://www.marketing-strategy.org

If you're not currently testing your marketing strategies &
systems, you're in serious trouble. You're essentially shooting
blanks to try and fertilize the golden egg that is the revenue
of your business. There are only two types of business people
online, those who test, track, and succeed, and those who fail.

Which would you rather be?

Here are 5 different marketing components you should be testing
right now to improve your conversion ratios, your bottom line &
your overall marketing strategy...

---> Your Sales Letter <---

Your sales letter is the most important component of your overall
marketing strategy.

It's your vehicle to convince people to take action now and
generate the sale. But most sales letters can be improved. In
fact, I guarantee that the sales letter you're using right now
can be improved.

Use a professional split-run testing application like the
"Scientific Internet Marketing Assistant"
(http://www.marketing-strategy.org) to start testing two or more
different sales letters against one another to see which one
produces the best conversion ratio of visitors to sales.

Once you've discovered that, use your best performing sales
letter as a control, and test it again to improve your conversion
ratios further & directly increase the revenue you generate.

Try testing long sales letters VS short sales letters. Test hard
sell sales letters against soft sell sales letters.

Even the slightest increase of just a percent or more could mean
the difference between adding an additional several thousand
dollars to your revenue earning potential this year, or missing
out on it altogether.

---> Your Sales Letter Headline & Other Components <---

Once you've found the better performing sales letter overall,
start testing different headlines to see which one works better.

Your sales letter headline is the most important component. It's
what triggers your visitor's attention, drawing them into the
rest of your copy. Once you've found the better performing
headline, work your way through testing the other important
components of your sales letter.

Test different openings, different feature & benefit combinations,
different closings & free bonus offers. Test different guarantees.

Working you way through you sales letter like this, measuring
your conversion ratios as you go right through to the order
process, is the ONLY way to ensure your sales letter is converting
as many people as possible into actual customers.

---> Website Design <---

Once you've got your sales letter sorted out don't stop there.

Sure you'll already be closing more sales, but your overall
marketing strategy can be improved further. Incorporate your
sales letter into two completely different website designs, and
prove which one produces the greatest conversion ratio.

Run with the best performing as your control and start testing
other aspects of your design, such as the number of images used,
the load time of your pages, the number of pages your sales
letter is spread out on.

Will a one page sales letter or a multiple page sales letter
work better for you?

You'll have to test that to find out. What you need to realize
is that everyone is marketing to different target audiences
and markets, so the only way to know for sure what works best
for YOU, is to scientifically test these key components of your
overall marketing strategy.

---> Your Lead Capture Forms & Plugs <---

Once you've got your best performing sales letter and site
design you'll really be moving along at full steam ahead. Your
golden egg will be growing larger by the day. But don’t stop
there.

Start testing different lead capture methods and ad copy plugs
to improve your visitor to subscriber conversion ratios. The
more leads you generate, the more people you can follow-up on,
and the more visitors you'll be able to convert into paying
customers.

---> Your Follow Up Marketing Campaigns <---

Once you've maximized your lead generation conversion ratios,
try testing different follow-up marketing techniques to close
more sales. The faster you can convert your leads into paying
customers, the faster you'll be able to make your desired return
on investment.

Working you're way through your marketing strategy and systems
like this, testing what works and what doesn't, is the only way
to ensure your milking maximum profit out of your website and
online business. What's more, by systematically testing your
website marketing components and increasing your conversion
ratios, you'll be reducing your lead & customer acquisition
costs, making your advertising dollars go much further.

Stop shooting blanks. Start testing today and scientifically work
your way to greater profits. It's the ONLY proven way to
systemically work your way to better conversion ratios and
greater profits.

About The Author...

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Duncan Carver is the developer of the "Scientific Internet
Marketing Assistant". A fully featured, professional, split-run
testing application valued at $97, currently being given away at
absolutely no cost. Download your copy today and start improving
your bottom line tomorrow... http://www.marketing-strategy.org
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