The 4 Active Marketing Ingredients That Could Make Or Break You

I don't know who to acknowledge for the following, butwhoever it was sure said a mouthful.

"There are only two ways to get to the top of a tree. One isto climb the tree. The other is to sit on an acorn and wait".

Think about it for a minute and you can see a lot ofparallels with netpreneurs. Are you climbing the tree, orwaiting for something to happen?Study those who succeed on the internet and you will findthey often use a well planned approach that incorporates four active marketing ingredients that could make or breakyou.

In effect, when they head up the tree, they do so on athick, sturdy trunk. One unlikely to break and much morelikely to support them.

Here they are:

-First, give away something valuable free inexchange for email addresses. People on the internet arelooking for freebies. If you've got something free, they'llbe looking for you.

It could be a good e-book or some other information, somesoftware, a free consultation or whatever may be appropriatefor your particular business. But the key point is that it mustbe useful and valuable to be effective.

-Second, you need a strong lead product. Makesure it's as good as it gets. Whether it's the benefits,the price or the service, it must have a significant competitive advantage. As you know, the competition isfierce.

And stick to one primary product at first. If you presenta number of choices, even if they are all wonderful, youare adding an additional decision dimension that justcomplicates things for the potential buyer … and usuallyloses the sale.

But here's the critically important part: Stop advertisingyour actual product.

I know. It sounds crazy. But you'll do 100 times betterby advertising your free offer instead. The sales willcome later from your ezine follow-ups as your subscriberscome to realize that you are sincere, that you can betrusted, and that the product you are promoting is topnotch.

-Third, market your offer aggressively. Successtakes more than posting at FFA's, classified sites andexchanging some banners. Don't wait for your prospectsto come to you. Get off that acorn and actively pursuethem.

Today, the best results by far are coming from targetingyour prospects through ezine ads, pay-per-click searchengines, and publishing your own newsletter.

-Fourth, you need strong "back-end products".

Once you've won that customer's trust, he or she will buyfrom you again … and again … as long as you continue to"deliver" what you promise.

So, use these 4 marketing essentials to get off that acorn andhead on up your tree. Get aggressive and take action. It's achallenge … and it's work. But it's also fun andrewarding.