I am ... ... with all sorts of ... ... sites, and sites offering very little real content but some ... new ... or ... for sale that purports to make
I am constantly bombarded with all sorts of advertisements, single-page sites, and sites offering very little real content but some wonderful new "product" or "service" for sale that purports to make its customers wealthy beyond their wildest dreams.
For the purposes of this article, let's refer to Amazing Formula as an example of such a site. (Note: I have never purchased this product and can make no claim, verification or guarantee one way or the other as to its effectiveness. The sole purpose of my mentioning this site is as a study of the ad copy within.) There isn't very much in terms of "content"; the marketing of the "bribes" is confined to a single page, with a hyperlink to "testimonials" which may or may not be legitimate. Yet, this site has been around in some form for nearly four years, according to The Internet Wayback Machine, with the same basic "content" and no significant updates. Why? Because it works. What makes this website and others like it profitable, even without a significant content update in 4 years? The sales copy. The sales copy of this page uses simple, but effective techniques to trigger the user into buying the product, in this case a CD-ROM indicating how to sell anything to anyone at any time. Let's look at some of these techniques now.
Bold, Underline, Italics. Highlighting important phrases with bold, underline, and italics allows your customer to quickly scan and decipher the nature of your copy and the key elements of it. Bold, underline, and italics can be used in conjunction with colour to further distinguish vital elements of your marketing message.
However, it is strongly advised that you use bold, underline, and italics sparingly in order to ensure that only your most important points are receiving the full attention of your customers. This paragraph is entirely in bold text to illustrate one of the potential pratfalls, which may occur as a result of excessive use of highlighting. Which portion of this paragraph is the most important? And why is this entire block of text more important than the rest of the page? It’s too difficult to tell. Use bold, italics, and underline sparingly for this very reason.A call to action. What do you want your customer to do? Where would you like them to go next? Give your customer at least one clear and understandable path to follow to make the appropriate action.
In the case of the Amazing Formula site, there are not one, but 2 "Click to order via our secure server!" buttons as well as an order hyperlink in the menu on the top of the page. The garden path, albeit a very short one in this case, is clearly laid out for the customer to follow.
Preparing Your Business For January
Ways in which companies can prepare now to do business in January.Effective Email Communication
Email, when used ... can generate ... direct sales and leads; can be used as a tool to ... with your existing client base to let them know of upcoming events which may affect themCreative Offline Website Marketing Techniques
Although the vast majority of website traffic is the direct result of search engines, there are many offline ... ... that can be used to draw ... to your website. The examples liste